Universal Remote Control Fans The Flames Of The Good Guys Hot Retail Performance

7-May-04

Rejuvenating an entire category for major retailer, The Good Guys, and elevating what was formerly an A/V accessory to the component level, Universal Remote Control has delivered on the promise of its four new consumer products introduced this year. The three remote controls and the RF receiver bring together the innovation and versatility of the industryís highest performing remote controls with affordability and ease-of-use. By combining high-end functionality and performance in a consumer-friendly product line for less than $200, the new Unifier (URC-100), Automator (URC-200) and Customizer (URC-300) universal/learning remote controls and Expander (MRF-100) RF receiver base station effectively create a new market for high performance and high value universal remote controls at affordable mid-market retail price points.ìOur new line of remote controls has elevated the remote control category to the component level,î said Doug Cole, Vice President, Universal Remote Control, Inc. ìAnd we are proud that we have helped to energize this product segment for such a prestigious retailer as The Good Guys with our innovative, reliable and cost effective remote controls that provide ìdo-it-yourselfî consumers with a simple and complete solution to indoor and outdoor control of their home theater components.î The full line of products from Universal Remote Control, with a depth of features and programmability unprecedented in the consumer category, has revitalized the remote control business. Sophisticated macro programming, high level RF technology and other value add features are packaged in a family of attractive colored cartons and have instantly made the new line of Universal Remote Controls the bedrock of this category for several retailers. ""We are thrilled to offer our customers the most advanced and cost effective line of remotes from Universal Remote Control, Inc. They have been an excellent complement to all of our component products,î said Andrea Molinar, Senior Buyer for Custom Installation, Furniture and Accessories at Good Guys. ""Universal Remote Control branded products have expanded our remote control offering with the introduction of the RF receiver and are moving the category to a more prestigious level overall. We couldn't be happier with their performance.""  Each of the new remotes features advanced IR (infrared) and RF (radio frequency) technologies previously limited to high-end custom-install products. In addition, each remote control is compatible with the new Expander (MRF-100) RF receiver that provides an affordable and innovative solution to home theater operation throughout the home. The Expander enables consumers to install and operate their out-of-sight A/V equipment - up to 100 feet away - and yet enjoy the same precise control as if it were located with the A/V output devices. With the Expander, the remotes work through walls, doors and windows, making them easy to use, even outdoors. In recognition of the product lineís ability to provide consumers with a high level of functionality and performance previously found in high end remote controls, Universal Remote Control was recognized at the 2004 Consumer Electronics Show in Las Vegas with two Innovations Awards for product design and engineering.  For more information about Universal Remote Control, please visit www.universalremote.com; for more information on The Good Guys, please visit www.thegoodguys.com. 

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http://www.universalremote.com
http://www.thegoodguys.com