Philips Electronics Examines Americansí Love Of TV As ìFriendsî And ìFrasierî Come To A Close

7-May-04

Another chapter in Americansí love affair with their favorite television shows and characters is coming to a close, with the final episode of NBCís hit sitcoms ìFriendsî and ìFrasierî just days away. Curious how consumers develop social connections and personal viewing habits around television programming, Philips Electronics commissioned Harris Interactive to conduct a national study to learn more about consumersí home entertainment needs. Philipsí Home Entertainment Survey showed that more than half (55 percent) of respondents invite friends and family over to watch television programs and the majority of those, 38 percent, do so once or twice a month. Movies, sports and sitcoms top the list of TV programming that is a shared experience (86/52/49 percent, respectively), followed by TV dramas (37 percent) and reality TV programs (31 percent). So, itís no surprise that ìFriendsî and ìFrasierî followers will be tuning in and inviting others over to say goodbye to their beloved cast of characters. In fact, NBC estimates that 40 to 50 million viewers will experience the ìFriendsî finale. In Philipsí Home Entertainment Survey, 52 percent of respondents said the season finale of their favorite TV show is a must view event. Nearly a third (32 percent) also said they are likely to record the final episode of ìFriends,î beating out ìFrasierî (22 percent), which closes out its 11-year run. The Philipsí Home Entertainment Survey was conducted online within the U.S. from March 31, 2004 to April 13, 2004 among a 1,053 TV owners (aged between 20 and 55). Figures for age, sex, race, education, region, and household income were weighted where necessary to bring them into line with their actual proportions in the population. ìPropensity scoreî weighting was also used to adjust for respondentsí propensity to be online. Harris Interactive estimates the margin of error is +/-3 percentage points. This online sample is not a probability sample. For more information about Philips Electronics, please visit www.philips.com; For more information about Harris Interactive, please visit www.harrisinteractive.com.

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