At E3, ìHalo 2î for Xbox Rated The Most Anticipated Fall Game, According To IGN/GameSpyís GamerMetrics

17-May-04

Microsoftís ìHalo 2î for Xbox is the most anticipated game planned for release in Q3 and Q4 2004, according to GamerMetrics, a new Customer Intelligence Tool from IGN/GameSpy that tracks awareness, purchase intent, and critical competitive product relationships based on information gathered in real-time from the more than 13 million gamers who visit IGN.com each month. GamerMetrics revealed that the following titles were on top on gamersí minds going into the Electronic Entertainment Expo (E3), that was recently concluded in Los Angeles, California: Title/Platform/Publisher1. Halo 2/Xbox/Microsoft2. Resident Evil 4/GCN/Capcom3. Gran Turismo 4/PS2/SCEA4. Metal Gear Solid 3: Snake Eater/PS2/Konami5. Grand Theft Auto: San Andreas/PS2/Rockstar Games6. Fable/Xbox/Microsoft7. World of Warcraft/PC/Blizzard8. Half-Life 2/PC/Vivendi9. Metroid Prime 2: Echoes/GCN/Nintendo10. Dead or Alive Ultimate/Xbox/TecmoThese, and other facts, were contained in a pre-E3 report published by IGN/GameSpy, providing Top 25 lists of the most anticipated games by platform and in the market overall. The guide also provided a review of the games of each major publisher. The in-depth ìGamerMetrics Guide to E3î was available to game companies during the show. GamerMetrics gathers its information from two sources: by observing the site usage behavior of all IGN.com users, and from the inputs from a User Panel of nearly 250,000 gamers who have provided lists of the games they have in their collection (by platform) as well as a list of the games they most want to buy or receive as gifts, their ìwish list.î GamerMetricsí subscribers -- publishers, developers, retailers, analysts, investors, and licensing partners -- can derive critical market information by plumbing the data in the sophisticated monitoring and analysis tool. GamerMetrics provides information about the game community as a whole, as well as allowing its users to look at the buying habits of specific game market segments: by platform, genre, age, interest in other game titles and other key segment differentiators. ìWe provide critical data to help companies achieve their games industry-related business objectives,î said David Tokheim, Senior Director of Customer Intelligence for IGN/GameSpy. ìFor example, a publisher can learn how hot their titles are in front of the Internetís largest gaming audience by looking at metrics related to these usersí awareness of and purchase intent for their games. Retailers get up-to-the-minute information to help optimize their buying, merchandising and marketing decisions.î For more information on IGN/GameSpy, please visit www.IGN.com.

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