Toshiba Expands Flat Panel Line To Offer Consumers A Greater Variety In Screen Sizes; Toshiba Adds LCD And Plasma Models To Cinema Series Line, And Starts North America Final Assembly

20-May-04

At its annual Dealer Line Show, Toshiba America Consumer Products, L.L.C., show-cased its full line-up of Ten Flat Panel Televisions. The new line-up includes screen sizes ranging from 14 to 50 inches and a selection of widescreen (1.78:1) Plasma, widescreen (1.78:1) LCD, widescreen (1.78:1) LCD/DVD combo and standard (1.33:1) LCD. Toshiba's Flat Panel series includes TV models to fulfill a broad range of needs and tastes for virtually any room in the home. Incorporating ten new models across the Cinema Series and TheaterWide product lines, Toshiba now offers one of the most comprehensive selections of Flat Panel displays available today. Showing its commitment to the category, Toshiba announced the start of North American Final Assembly for 1.78:1 Flat Panel TV, starting with the 26-, 32-, and 42-inch models. ""From 14-inch to 50-inch, the Flat Panel TV market continues to grow fast,"" said Scott Ramirez, Toshiba's Vice President of TV Marketing. ""Toshiba is investing in the Flat Panel category with new North American Production Lines, new PixelPure Video Processing, new screen sizes, new LCD/DVD Combos, new Cinema Series models, and more. In addition to providing the consumer with greater variety and product flexibility, these new models combine the best possible picture quality, latest features, and new design elements to fit any lifestyle."" To ensure the finest picture quality, Toshiba will incorporate its advanced PixelPure Digital Processing Suite into most of its 1.78:1 HD Flat Panel displays. ""Toshiba is focused on making the best possible 1.78:1 HD Flat Panel TV picture quality,"" said Ramirez. ""The variations in Panel Quality are becoming more limited, but the variations in Processing Quality are becoming greater. It is clear that the companies that know how to make the best processing will create the best picture quality. With PixelPure, Toshiba Flat Panel picture quality will be a step above.""Utilizing Toshiba's advanced circuitry, PixelPure delivers the consistent high-quality picture expected from Toshiba TV's. Eight Key PixelPure components include 6.2 million pixel over-sampling for higher-perceived resolution with decreased image distortion; real speed progressive scanning that uses additional sampling points to create smoother diagonal lines; Magic Square Algorithm for smooth and natural color gradation; Dynamic Contrast Enhancer for higher-perceived contrast and increased color saturation and purity; Super Real Transient and Small Signal Sharpness for sharp transitions from dark to bright; Color Transient Improver for sharp transitions on color changes without bleeding; and a Color Detail Enhancer to maintain fine image detail in color saturated areasTrue to Toshiba's heritage of offering feature-rich products, all 1.78:1 HD models will also include DVI or HDMI digital inputs for uncompressed, pure digital video, and CableClear DNR+ video noise reduction which reduces video noise for a clean, crisp image.Cinema Series Flat Panels Fall 2004 will witness the introduction of Toshiba's first Cinema Series 1.78:1 HD Monitor TV sets. Toshiba will introduce a new Plasma model, the 42HPX84 (42-inch) HD Monitor, which will feature 720p (1024x768) True HD panel resolution. Toshiba will also introduce the 32HLX84 (32-inch), a new 1.78:1 HD Monitor LCD TV featuring 720P (1366x768) True HD panel resolution and a contrast ratio of 800:1. Cosmetically, the Plasma model utilizes a new double baffle design, while the LCD model utilizes a new space saving bottom speaker design. Understanding the importance of an upscale family design, both sets feature a glossy black finish with silver banding. Other features include SRS WOW and Virtual Dolby for unparalleled sound quality, as well as Digital 3DYC Comb Filter, Cinema Mode (2-3 Pull Down), Color Temperature Control, HD Dynamic Contrast, and Movie and Sports modes.TheaterWide Flat PanelsToshiba announced the introduction of the 50HP84 (50-inch) - a new TheaterWide Plasma model that will compliment the highly successful 42HP84 (42-inch), which also features a panel resolution of 720p (1024 x 768) True HD. Toshiba's TheaterWide LCD line, which includes the 26HL84 (25.5-inch) and 32HL84 (31.5-inch) HD Monitor LCD TVs, will be expanded with the addition of two new 23-inch sets -- the 23HL84 HD Monitor LCD TV and the 23HLV84 HD Monitor LCD TV/DVD combination unit. Both sets offer a panel resolution of 720P (1280 x 768) True HD and a contrast ratio of 500:1. The 23HLV84 incorporates a built-in slot loading, progressive scan DVD player to enhance the product's versatility. In addition to DVD-Video, CD and Video CD playback, the player is also DVD-R/CD-R/CD-RW compatible. Both 23-inch models also feature a 15-Pin D-Sub (VGA) Input for use with a PC. Additional features found in TheaterWide 1.78:1 HD Monitor Flat Panel displays include DVI or HDMI inputs, Digital 3DYC Comb Filter, CableClear DNR+, Color Temperature Control, HD Dynamic Contrast, and Movie and Sports modes. Toshiba's TheaterWide Flat Panel line also includes two standard (1.33:1) models -- the 14DL74 (14-inch) and the 20DL74 (20-inch). These sets offer a panel resolution of 480P (640 x 480), a contrast of 500:1, and a Digital Comb Filter. To ensure connectivity, both models also feature RF, A/V, S-Video and ColorStream Component Video Inputs. Focusing on aesthetics, these sets also offer a unique space-saving design.Retail pricing information (MAP) and availability:Cinema Series: 32HLX84 (September, $3,999.99); 42HPX84 (September, $5,999.99)TheaterWide Series: 14DL74 (Now, $499.99); 20DL74 (Now, $999.99); 23HL84 (August, $1,799.99); 26HL84 (June, $2,499.99); 32HL84 (Now, $3,499.99); 23HLV84 (August, $1,999.99); 42HP84 (September, $5,499.99), 50HP84 (TBD)For additional information please visit http://www.tacp.toshiba.com.

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