CEA Survey Reveals Growth Opportunities For Home Theater Furniture Industry As The Boom In HDTV Sales Increases The Likelihood Of Home Theater Furniture Purchases

21-May-04

More than one-third (37-percent) of television owners without high-definition TV (HDTV) say they'll buy an HDTV set in the next two years, according to the results of a Consumer Electronics Association (CEA) study released today. This trend has significant implications for the home theater furniture industry, as CEA's New Tech Televisions and Furniture report showed. More than half (56-percent) of TV owners without high-tech sets would buy a TV stand, cabinet or entertainment center at the same time as (36-percent ) or after (20-percent) purchasing the new tech TV. ìThe emergence of new television technologies has created both a challenge and an opportunity for accessory vendors,î said Paul Sabbah, Vice President of Business Development, Techcraft Manufacturing and Chair of CEA's Accessories division Home Theater Working Group. ìPlasma, liquid crystal display, digital light projection and widescreen televisions are selling well, and vendors are adapting their products to meet the new demands of the marketplace. This CEA research helps manufacturers and retailers understand where the profit opportunities are in this new marketplace.îìThese survey results show the strong influence that the widespread adoption of new digital TV technologies is having on other segments of the industry, such as the home theatre furniture category,î said Sean Wargo, Director of Industry Analysis, CEA. ìAs consumers rush out to purchase new technology TVs, it makes sense that key accessories, such as furniture stands and displays, would benefit from the increased television sales.îOther key findings from the survey include feedback on where consumers plan to place the television. More than one-third (36-percent ) of TV owners without high-tech sets would put the set in a cabinet or entertainment center if they bought a new technology TV. Another one-third (34-percent ) would mount it on a wall or ceiling and 13-percent would place it on a TV stand. Nearly three-quarters (73-percent ) of all TV owners prefer television furniture that matches the room's dÈcor while 18-percent prefer furniture that matches the TV. Nearly half (48-percent ) of TV owners express interest in customizable furniture for consumer electronics products. In addition, more than two-thirds (68-percent ) of TV owners without high-tech sets say they would buy a flat panel display if they were to purchase a new tech TV. Some 19-percent say they would buy an LCD screen TV and 11-percent would purchase a rear-projection big screen TV.CEA's New Tech TVs and Furniture study is available online at www.ce.org/market_research. Information about CEA's Accessories Division can be found at: www.ce.org/accessories. 

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