Discovery HD Theater Offers Its First-Ever National Consumer Promotion With The HD Fatherís Day Sweepstakes

Promotion Designed to Grow HD Awareness During Busy Retail Season; Grand Prize Winner Will Choose Among Three Outstanding ìHD Worthyî Vacation Excursions

26-May-04

Discovery HD Theater thinks that this Fatherís Day, ìDear Old Dadî deserves the best. The network announced today it will kick off its first-ever national consumer promotion, ìThe HD Fatherís Day Sweepstakesî beginning June 1, 2004. Affording one grand prize winner a trip for two that brings the experience of high-definition to life, The HD Fatherís Day Sweepstakes aims to raise awareness of and generate excitement for HDTV during the busy retail season surrounding Fatherís Day. ìResearch has shown that HDTV sales spike around special events such as the Superbowl, or holidays such as Christmas or Fatherís Day,î said Clint Stinchcomb, Senior Vice President and General Manager of Discovery HD Theater, Discovery Networks, U.S. ìUsing Discovery HD Theater, we are providing an exciting promotion that showcases the benefits of HD to consumers in a tangible way. î The HD Fatherís Day Sweepstakes starts on June 1, 2004 and runs through June 30, 2004. Consumers can enter online to win at www.discovery.com/hd. One lucky grand prize winner will choose one trip for two among the following three ìHD worthyî excursions: a high-performance racecar driving excursion in Australia; the unique challenge and beauty of golf at Pebble Beach Golf Course; or the tropical solitude on Peter Island in the British Virgin Islands. Each trip also includes $5,000 in spending money.On Fatherís Day, Discovery HD Theater will feature a programming line-up aimed to please any dad with the premiere of AMERICAN CHOPPER and episode two of the four-part series, THE BLUE REALM, which dives deep to find secrets and unusual behavior of undersea animals. Throughout the summer months, Discovery HD Theater will continue to expand its program offerings, nearing 1,000 hours of new high-definition programming by yearís end.Discovery HD Theater is a 24-hour high-definition network from the creators of the Discovery Channel. Offering compelling real-world entertainment in virtually all categories of entertainment created by Discovery Networks, Discovery HD Theater showcases programming about adventure, nature, wildlife, science, and technology, world culture and more - all designed to provide viewers with the highest-quality television experience available. Discovery HD Theater is available through DIRECTV, DISH Network, VOOM, and the majority of cable companies nationwideFor more information on Discovery HD Theater, please visit www.discovery.com/hd.

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