Artistic Audio Home Theater Loudspeaker Design Achieves High ìSpouse Approval Factorî Score

14-Jun-04

The Consumer Electronics Association estimates that women will account for 55 percent of the $100 billion Americans will spend on consumer electronics this year, and manufacturers have gone to great lengths to develop designs for cell phones, personal data assistants, computers, and other gadgets that appeal to feminine tastes. Home theater however, where men still make the majority of purchase decisions, has lagged behind other segments of the industry. While todayís flat-screen televisions are winning over women whose husbands long for giant screen home theater entertainment, traditional big-box loudspeakers remain a point of contention in the battle of the sexes. To help bridge this gap - the so-called ìspouse approval factorî - and enhance domestic tranquility, the designers at Artistic Audio have created a home theater loudspeaker system that generates the 360-degree high fidelity sound that men want with an eye-catching contemporary design that women donít feel they have to hide or design around. ìWe honestly didnít set out to build loudspeakers that would end arguments between husbands and wives,î said Artistic Audio Founder and President John Larsen, ìbut our design philosophy is that the look of the speakers should enhance their sound and in creating our loudspeakers we developed a design that appeals to women and men alike.î Looking more like works of art, Artistic Audioís Mobius floor standing and Hemisphere satellite loudspeakers feature a sphere consisting of dual dome-shaped midbass drivers - each with an integrated tweeter - mounted back-to-back to generate a 360-degree sound. The Mobius loudspeakers include a sideward-mounted eight-inch subwoofer that ensures the smallest possible footprint for each speaker while enabling good low-frequency extension. The midbass sphere rests on a tuning fork-shaped velocity stack that minimizes diffraction and is angled to provide maximum phase/time alignment between the subwoofer and midbass voice coils. Hemispheres are mounted on a swivel arm, enabling the owner to suspend the speakers from the ceiling, mount them to a wall or place them on a tabletop or other horizontal surface. For more information, please visit www.artisticaudio.com.

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