Sennheiser Opens On-Line Lounge; TrueSound Lounge Offers Unique On-Line Destination

14-Jun-04

Sennheiser has opened a unique on-line web destination. The Sennheiser TrueSound Lounge is now live at www.truesoundlounge.com, providing web-surfers an entertaining selection of fresh, innovative new music from Sennheiser-supported emerging artists like Sugarcult and Jody Whitesides, and fun, quick-witted web-video shorts from top commercial filmmakers and producers, fruits of the Sennheiser Invitational Film Project. Of course, the lounge also offers concise info on Sennheiserís unequalled selection of personal-listening products for home, portable, and wireless enjoyment of music, home-theater, and A-V entertainment, while conveying the firmís dedication to the ìtrue soundsî of music and movies.Sennheiser conceived the TrueSound Lounge in collaboration with web-savvy marketing agency MARC/USA of Chicago, to help raise brand-awareness here in the U.S. of the German firmís globally respected products. The ìmicro-siteî will host visitors invited by an engaging and amusing series of pop-ups, also created by Marc/USA, slated to appear on leading home-entertainment product research and AV-buff destinations, beginning in May 2004.The Flash-based micro-site features advanced design using highly interactive features such as clickless, ìPointRollî technology that make in-depth enjoyment virtually effortless. Visitors will explore the Loungeís Film and Audio rooms checking out the music and video offerings, and may then roll over to the Headphone and Heritage rooms to investigate Sennheiserís products and history. Throughout, the TrueSound Loungeís animated graphics and voice-over dialogs will appeal to the young, hip, music- and movie-savvy visitors the firm expects to make the trip.The Sennheiser TrueSound Lounge is currently live and on-line at www.truesoundlounge.com; For additional information about Sennheiser, please visit www.sennheiserusa.com.

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