DVRs May Prove To Be PC; New InsightExpress And MediaPost Report Reveals Consumer Willingness To Use Home Computers As Digital Video Recorders

16-Jun-04

TiVoís already fragile hold on the DVR market could grow even more tenuous according to a comprehensive research report, entitled ìDemystifying Digital Video Recorders,î from online market research firm InsightExpress and advertising publisher MediaPost. Thatís because more than four out of five Americans already have a DVR-ready device just waiting to be activated - their home PC. While DVRs have yet to make a major dent in the consumer electronics marketplace, two-thirds of consumers say they would consider using their PC as a DVR if it was easy and inexpensive to do. The report, based on an in-depth series of online consumer surveys, reveals Americans are attracted to the idea of converting a home PC to perform the functions of a DVR. Attitudes Towards Using Home PC as a DVR Device (Percent of Americans Agreeing): Iíd consider using my PC as a DVR if it were easy and inexpensive: 65-percent Repurposing an old or unused PC (as a DVR) is a good idea: 56-percent Using my PC as a DVR would be ìcool:î 52-percent Using my PC as a DVR would be technically challenging: 29-percent ìIt is becoming increasingly obvious that the networked home computer can easily provide DVR functionality for televisions located anywhere in the home,î said Lee Smith, President and COO of InsightExpress. ìThe immense desire for consumers to control the content and timing of the media they consume provides a unique opportunity for computer and component manufacturers to expand their businesses by entering into immediately adjacent markets.î The report also reveals brands and categories of manufacturers from which Americans would consider purchasing a device with DVR functionality.Respondents for these studies were randomly recruited online using InsightExpress' patent-pending e-RDD methodology. Each survey was created, distributed, and tabulated during the first quarter 2004. The report, ìDemystifying Digital Video Recorders,î is available for purchase by contacting InsightExpress.For more information on InsightExpress, please visit www.insightexpress.com.

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