Terayon Creates Ground-Breaking Opportunities For Advertisers To Target Local Audiences Through High-Definition Television Programming; Powers Industryís First HD Advertising Insertion For Cox Communications

22-Jun-04

Terayon Communication Systems, Inc. a leading provider of broadband access, delivery and management platforms, announced that its digital video networking platform is enabling Cox Communications, a multi-service broadband communications company with approximately 6.7 million customers, to be the first cable operator to insert local digital advertising into High-Definition (HD) programming. As a key component in the seamless integration of local advertising into HD programming, the Terayon DM 6400 Cherry Picker video platform creates new opportunities for advertisers to reach local audiences via cable programming. ìInserting local advertising into high-definition digital cable programming provides advertisers with the ability to more closely target their audiences without compromising the quality of delivery,î said, Jeff Barco, Vice President and General Manager, Digital Video Solutions Group, Terayon. ìBy providing cable operators with a flexible means of managing multiple streams of standard and high definition data simultaneously, Terayon is enabling the next-generation of advertising-targeted, localized and in HD.îCoxís new Terayon-powered service enables advertisers to seamlessly splice ads into HD programming. Terayonís platform allows ads to be repurposed for HD insertion on-the-fly by integrating them with digital and HD network signals, while maintaining master video and audio quality. Coxís initial foray into local HD ad insertion is in the Rhode Island market with ESPN HD programming. Cox will extend HD ad insertion to additional markets this year as the company gains HD subscriber penetration, and as advertising demand increases. ""The ability to insert ads directly into HD programming provides a unique opportunity to advertisers who want to embrace the growing HDTV audience,î said Guy McCormick, vice president, technical operations, Cox Media. ""This advancement in digital ad delivery creates an opportunity to reach a whole new audience of discriminating consumers who want HD quality.î Providing the ultimate in choice and control, the Terayon DM 6400 Cherry Picker is an MPEG-2 digital stream management system that introduces the next generation of broadband services to your network. This powerful video platform handles both standard-definition (SD) and high-definition (HD) video streams with a wide range of interfaces. Terayon DM 6400 Cherry Picker is designed to support future network topologies and is software upgradeable to enable future applications, as they become a reality.For more information, please visit www.terayon.com.

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