Papa Johnís Offers New DVDs For Summer Pizza And Entertainment; July Features A Taste Of Summer With Papa Johnís Barbeque Chicken And Bacon Pizza

29-Jun-04

Papa Johnís International, Inc. announced the continuation of its pizza and entertainment campaign with the introduction of four new DVDs and its featured specialty pizza during the month of July - the Barbeque Chicken and Bacon pizza. Papa Johnís featured specialty pizza is topped with grilled all-white chicken, hickory smoked bacon, fresh sliced onion and authentic barbeque sauce. Customers purchasing this pizza, or any other large Papa Johnís pizza at regular menu price from participating restaurants will receive their choice of one of the four featured DVDs. The promotion, beginning Monday, June 28, 2004 offers customers the ìJr. Scene It?î game or one of three DVD movies to choose from - ìThe Best of Rocky & Bullwinkle and Friends,î ìDurango Kidsî or ìWeekend at Bernieís II.î A two-week national TV flight highlighting the Barbeque Chicken and Bacon pizza and customersí choice of DVD begins July 5, 2004 with national and local television. A new commercial debuts featuring Papa Johnís three opera singers and a father attempting to barbeque in the rain. Papa Johnís saves the day by delivering a Barbeque Chicken and Bacon pizza to the family. ìContinuing to provide customers with additional value through promotions that complement the Papa Johnís better pizza experience is our priority,î said Bill Van Epps, Chief Operations Officer of Papa Johnís International. ìWeíre excited to bring a variety of entertainment options to our customers.î The DVD promotion is also offered to customers ordering Papa Johnís pizza online at http://www.papajohns.com.

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