Samsung Introduces Industry-Leading Set-Top Box Lineup For The Very Best In Digital Programming, Reception And Viewing

28-Jul-04

Samsung Electronics America, Inc., has unveiled its latest Set-Top Box lineup, the SIR-TS360 and the SIR-T451, as well as its newest DIRECTV DVR, the SIR-S4080R. Each is an advanced, all-in-one solution for consumers seeking the very best in digital programming. ìSamsungís SIR-T451 and the SIR-TS360 offer unprecedented reception of digital broadcasts and are two of the most versatile Set-Top Boxes available today. Both of these models underscore Samsungís ability to lead the HDTV charge with products that will change the way viewers watch and enjoy television,î said Frank Romeo, Director for Samsungís Digital Set-Top Box Group. ìIn addition, the SIR-S4080R boasts amazing convenience and control. In comparison to past entry-level DIRECTV DVRs, it has twice the recording capacity, with the ability to record up to 70 hours, for an unparalleled entertainment experience.î The SIR-TS360 employs a new videophile design and comes certified by Crestron Electronics Inc., the world's leading manufacturer of advanced control and automation systems. It can receive DIRECTV HD and SD programming, over-the-air digital broadcasts (ATSC), and analog broadcasts (NTSC), while integrating seamless switching between analog and digital broadcasts. The SIR-TS360ís 7-day Advanced Program Guide integrates both analog and digital channels for seamless guide information of programs broadcast over satellite and over-the-air. The guide features Samsungís speed enhancement technology that offers one of the fastest guide-surfing experiences available in any HDTV satellite receiver to date. The SIR-T451 is Samsungís 5th generation high-definition terrestrial tuner. With a new, sleek design that includes an LCD display and a DVI output, it uses Samsungís award-winning technology to easily tune and decode all 18 ATSC broadcast formats. It provides viewers with the ability to view HDTV, SDTV and listen to Dolby Digital 2.0 Stereo or Dolby Digital 5.1 surround audio. The SIR-T451 is also QAM compatible for reception of unencrypted digital cable TV signals. Enhanced performance coupled with affordable pricing make Samsungís SIR-T451 a fabulous choice for delivering free, over-the-air signals to any viewerís HD-ready television or HD-capable computer monitor. Both the SIR-TS360 and the SIR-T451 deliver extraordinary versatility. Each offers selectable outputs -- including 1080i, 720p, 480p and 480i -- to optimize performance by matching any Digital Television monitorís native resolution, whether LCD, plasma, DLP or CRT based. In addition, both models will output 480i simultaneously, allowing connection to an analog TV or standard VCR. The SIR-TS360 is currently available at local DIRECTV retail outlets. The SIR-T451 will be available in August for an MSRP of $349. With Samsungís new SIR-S4080R, viewers can watch what they want, when they want. The SIR-S4080R can digitally record up to 70 hours of DIRECTV programming on its 80 GB hard disk. Live TV can be paused for up to 30 minutes so that the viewer wonít miss any of the action. The rewind, instant replay and slow motion playback features put the viewer in control and the dual tuners allow users to record two shows at the same time or watch one show while recording another. The Season Pass feature raises the TV viewing experience to an even higher level as it can be programmed to auto-matically record every episode of a favorite show. The SIR-S4080R will be available in August.For more information on TiVo, please visit www.tivo.com; for more infrormation about Samsung, please visit www.samsungusa.com; for more information about DirecTV, please visit www.directv.com.

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