Gold Medal Routine By Paul Hamm Was The Most Watched Moment Of The 2004 Olympic Games According To TiVo Audience Measurement

30-Aug-04

TiVo announced that winning performances from the USA and unexpected Olympic accidents dominated the list of top TiVo moments for this year's Olympic games. Additionally, live viewership of television broadcasts among TiVo users increased 20-percent during the Olympic games as compared to the week prior to the start of the games and usage of TiVo pause, rewind, fast forward, instant replay, and slo mo functionality was up almost 17-percent in the same time period. Using anonymous, aggregated data collected from TiVo DVRs, TiVo audience measurement determined the top moments based on how many times a particular broadcast segment was watched in TiVo households. In order of popularity, the top ten moments of the 2004 summer games were: 1. USA Olympian Paul Hamm's gold medal performance on the high bar on August 182. Review of Japan's Kosuke Kitajima ""questionable"" dolphin kick in the 100m breaststroke event on August 153. Chinese Olympian Fan Ye's accident while dismounting the uneven bars on August 174. The USA defeat of Greece in Men's Volleyball on August 255. The USA entrance during the Parade of Nations at the game's opening ceremony on August 136. Russian Olympian Aleksei Nemov's accident during his parallel bar performance on August 147. Russian gymnast Svetlana Khorkina losing her grip on the uneven bars on August 228. The scoring controversy surrounding Russia's Aleksei Nemov high bar routine on August 239. Post race interview with the gold medal winning USA Women's 4 x 400m relay team on August 2810. Chinese Olympian Yang Wei loosing his grip during his high bar performance on August 18In addition to watching some moments more than others, TiVo live viewership spiked approximately 20-percent during the games meaning more viewers were watching the Olympics live as opposed to recording and watching later, a trend TiVo often sees with sports programming. Usage of TiVo trick play functionality was also up during the Olympic Games, as users tailored their Olympic experience to their own desires. The trick play functions, which encompass fast forward, slo mo, instant replay, rewind, and pause capabilities, increased as follows: Function/Percentage IncreaseSlo Mo 25.0-percentFast Forward 22.7-percentInstant Replay 17.1-percentRewind 10.9-percentPause 7.2-percentThe top TiVo moments analysis is aggregated from a sample of 20,000 anonymous TiVo households and gauges the interest in programming content by measuring the percentage of the TiVo Olympic audience watching in ""play"" speed. To analyze the usage of live viewing and trick play functions TiVo compared viewing patterns from the week prior to the Olympics with week one of the Olympics. For more information about TiVo, please visit www.tivo.com.

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