NEWS

Consumers Can Now Super-Size Their Plasma Display With New Pioneer Elite PureVision 61-Inch Plasma

16-Sep-04

Beginning in October 2004, consumers can ësuper sizeí their plasma display with a new Pioneer Elite PureVision display that measures a whopping 61 inches diagonally and offers the sharp, bright, accurate picture quality that has come to be expected from Pioneer PureVision plasma displays. The PRO-1410HD Pioneer Elite PureVision display, which will begin shipping in October, is one of the first products from a plasma factory that Pioneer will acquire when the purchase of NEC Plasma Display Corp. is completed at the end of September 2004. The PRO-1410HD gives another option to professional A/V installers who prefer to pair a display with separate tuners and speakers instead of using an all-in-one television solution. The 1365 x 768 high-definition display weights in at 135 pounds and has an ultra-slim chassis that is less than five inches deep. It has two HDMI inputs for a pure digital connection to external sources and is easily integrated with control systems utilizing the IR and RS-232 ports. The new Pioneer Elite PureVision displays also offer ISF C3 calibration mode, a color calibration procedure designed by and licensed from the Imaging Science Foundation (ISF). This capability allows advanced color calibration to be integrated into a high definition display with never before achieved simplicity and reliability. ìBefore we put the mark of PureVision on any of our plasma displays, our engineers must have complete confidence in the image quality and the experience that our customers will enjoy when they watch that display,î said Russ Johnston, Senior Vice President of Marketing for the Home Entertainment Division of Pioneer Electronics (USA) Inc. ìThe technology in this display makes it best in its size class and clearly warrants the PureVision mark.î The Pioneer PRO-1410HD will be available October 2004, at a MSRP of $21,000. The PRO-1410HD offers numerous technological advances that help create its excellent picture quality, including: --Processing power of the PRO-1410HD offers a pure digital process. The video decoder, scaling and I/P Conversion was integrated into one process that provides the best possible image quality. The plasma converts the input signal with extremely high sampling accuracy so even minor details are sharp and clear. The viewer can see every hair out of place or every wrinkle of the skin as a result of this processing. --An Encased Cell Structure is used to produce greater light emission and to prevent light leakage from neighboring plasma cells, helping to create a vibrant image. --A Capsulated Color Filter provides realistic color reproduction, a more desirable white balance and enhanced contrast for outstanding, true-to-life image quality and improved color saturation. --Its picture-in-picture feature enables the sub-screen to change both in size and position with four options for each. The new Pioneer Elite PureVision displays also offer ISF C3 calibration mode, a color calibration procedure designed by and licensed from the Imaging Science Foundation (ISF). This capability allows advanced color calibration to be integrated into a high definition display with never before achieved simplicity and reliability. ìBefore we put the mark of PureVision on any of our plasma displays, our engineers must have complete confidence in the image quality and the experience that our customers will enjoy when they watch that display,î said Russ Johnston, senior vice president of marketing for the home entertainment division of Pioneer Electronics (USA) Inc. ìThe technology in this display makes it best in its size class and clearly warrants the PureVision mark.î The Pioneer PRO-1410HD will be available October 2004 at a manufacturerís suggested retail price of $21,000. For more information, please visit www.pioneerelectronics.com.

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