Destiny Announces The Commercial Launch Of Digital Music Delivery Software `Promo Only MPE'; Universal Music Group And Clear Channel Communications Onboard

7-Oct-04

Destiny Media Technologies, Inc. announces the successful commercial launch of the Promo Only MPE system to US radio stations by the Universal Music Group. This technology allows record labels to securely move near CD quality tracks to radio and trusted users through the Internet. Over forty tracks have been added to the system since launch on September 23, including Eminem's Just Lose It and U2's Vertigo. A number of Universal Music Group (UMG) sub labels have adopted the system, including Interscope Geffen A&M Records and Island Def Jam Music Group. The system was officially announced at the National Association of Broadcasting Show in San Diego on October 6th. Since the original announcement of the contract with Universal Music Group in June, the system has undergone extensive customization, including a complete remake of the user interface by Polychrome Design. With their experience designing for UMG, Apple iTunes, Napster and Virgin Records, they were able to create a cleaner, more intuitive user interface for track recipients. Comments Destiny CEO, Steve Vestergaard, ""I'm extremely grateful for the feedback we've received from UMG, Clear Channel Communications, Polychrome and Promo Only during the customization phase. The extensive industry participation has resulted in a solution which meets the needs of both the labels and track recipients."" As the largest radio network in the US, usability comments from Clear Channel Communications have been invaluable. ""Clear Channel Radio is always striving to provide the best content to our listeners, and the most efficient methods of delivery to our stations,"" said Rob Speicher, Director of Digital Audio Systems with Clear Channel. ""Having been involved in the development of the Promo Only MPE delivery system, we know that its features, quality of tracks, and speed of delivery will be very attractive to our stations. We are very pleased to embrace this new technology."" Dean Ernst, president of Promo Only Canada and director of the Promo Only MPE project says that Promo Only intends to make the system an industry standard. ""With this launch, we can begin marketing in earnest to the rest of the industry. We have an interview in this month's Billboard Magazine and articles and interviews are confirmed for twelve other industry publications. We're also leading two other MPE projects which we anticipate announcing shortly.""For more information on Promo Only, visit http://www.promoonly.comFor more information on Polychrome Design, please visit http://www.polychrome.org

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http://www.promoonly.com
http://www.polychrome.org