Big Screen Digital Announces Plan To Develop The Largest Independent High Definition Digital Theatre Advertising Network In The US

Theatre Patrons Will Enjoy Genuine 100% True High Definition Programming and Advertising Before Every Feature Presentation at Movie Theatre Chains Nationwide

8-Oct-04

Big Screen Digital has announced plans to enhance the movie-going experience for theatre audiences by distributing 100% True High Definition digital advertising and ìadvertainmentî before the feature film begins at theatre chains across North America. Movie theatre owners and operators now have an alternative to 1960's era slide shows, rolling stock, and lower resolution advertising that is common today. Big Screen Digital has developed technology for a state-of-the-art national Digital Theatre Network (DTN) to deliver 100% True High Definition digital video content with Dolby 5.1 audio for the over 400 nationwide theatre chains in North America. Both in-theatre and in-lobby marketing opportunities will be offered to advertisers. Big Screen Digital's DTN will be the first and only 100% True High Definition delivery system for theatres modeled after a broadcast environment. ""Our patent-pending second generation technology and broadcast solution makes us the only company that can deliver and display an authentic high definition experience for theatre patrons,"" said Justin Allen, Interim CEO and Founder. ""Big Screen Digital's system utilizes the latest 3-chip DLP high definition projector technology and well as being the only company to deliver genuine Dolby Digital 5.1 audio to every theatre screen within our network.""""Our member theatres will participate in our DTN at no cost and will recognize a substantial increase to their existing revenue stream, while being the only company to offer true 100% high definition quality to their patrons,"" stated Allen.Big Screen Digital will expand the market for pre-show movie theatre advertising by consolidating national, regional and local advertisements to theatre screens, creating a digital distribution network. For more information, visit www.bigscreendigital.com

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