Samsung Electronics, Cable Companies, And INHD Partner To Bring Electrifying High-Definition Music Television Programming To More Consumers

Powerful Marketing Program And Concert Series Kicks Off On INHD2 With Live Bon Jovi Concert/Webcast November 21st

22-Oct-04

Worldwide music superstar, Jon Bon Jovi today joined Samsung Electronics America, Inc., and the cable industry's OnlyCableCan initiative, to launch a partnership that will bring superlative High Definition music events and concerts to an expanding group of cable customers. An exclusive, intimate live Bon Jovi concert will kick-off a powerful consumer promotion and a unique and exciting schedule of ""INHD's Center Stage"" music events, exclusively sponsored by Samsung through 2005, on INHD/INHD2 -- the most widely distributed all High-Definition (HD) network channel. The concert will air live on INHD2 at 8 pm on Sunday, November 21, 2004. The concert will also be simulcast on the Web (http://www.samsungusa.com/bonjovi) and a replay of the event on INHD2 for viewers on the west coast will air immediately following the live show. ""Samsung, OnlyCableCan, and INHD are joining forces to promote the high definition experience in a way it's never been done before -- with high-profile musical artists showcasing all the visual excitement of HD and the unparalleled sonic experience of music in 5.1 surround,"" said Peter Weedfald, Senior Vice President of Strategic Marketing, Samsung Electronics America, Inc. ""This unique win-win partnership not only highlights the benefits of HD as offered via cable and Samsung's award-winning HDTV line, but it is creating and fueling a new outlet for artists to promote and market their latest releases. As a leader in high definition television, Samsung enthusiastically supports the efforts by OnlyCableCan and INHD to give cable customers an extraordinary combination of sight and sound.""The program will run from October 19th, 2004 until February 5th, 2005. Throughout that time, there will be monthly concerts featuring high-profile music artists on INHD/INHD2. A retail offer provides a $200 gift card to consumers who sign up for digital cable with HD and purchase a Samsung digital TV, so they can experience these musical events on INHD. The participating cable companies, under the OnlyCableCan umbrella, are Adelphia Communications, Comcast, Cox Communications and Time Warner Cable, and cover approximately 75% of U.S. television households. Andy Addis, Senior Vice President, Marketing and New Products, Comcast, and OnlyCableCan spokesperson said, ""Our partnership with Samsung and INHD means we can provide a one-of-a-kind high-definition viewing experience -- available only on cable. Our customers will be entertained by the most popular artists with cable's best HD sight and sound on the highest-quality HDTV sets. It's a complete package that no satellite company can match."" All parties expect to announce additional exclusive high-definition cable music events in the months to come. As part of this extraordinary effort, Samsung will use its Internet, print and TV marketing muscle and join forces with OnlyCableCan to promote the exclusive ""INHD Center Stage"" concert series to consumers. The concerts, beginning with Bon Jovi, will be advertised and featured on Samsung's extensive Internet network, which includes 380 Internet sites reaching 1.6 billion consumers per month, as well as in extensive print and TV advertisements on participating cable outlets in major markets. Online, Newspaper and TV ads will feature the bands' creative output and the INHD TV shows. More than 1.5 million customers currently receive INHD programming in the United States. INHD and INHD2 are available to more than 45 million customers on Adelphia Communications, Bright House Networks, Cablevision Systems Corporation, Comcast, Cox Communications and Time Warner Cable systems, all of which will carry the concert series.The November 21st Bon Jovi concert coincides with the November 16th release of a long-awaited Bon Jovi ""think outside the box"" set titled, 100,000,000 Bon Jovi Fans Can't Be Wrong... , from Island Records. The collection of fifty songs includes four CDs with 38 never before released recordings plus twelve rarities, as well as a bonus DVD filled with never-before-seen interview footage with the band and personal home movies from over the years. Rob Jacobson, President & CEO of INHD parent company iN DEMAND Networks said, ""As a network, INHD is committed to maximizing viewers' hi-def viewing experience by delivering exciting content presented in unparalleled picture quality and sound. Partnering with Samsung and OnlyCableCan allows us to leverage both their leadership positions and extensive marketing resources to bring cable customers the very best HD concerts from the world's most popular musical acts.""

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