NEC Solutions America Launches Fully Automated Advasuite In-Theatre Advertising Solution

All-in-One Digital System Incorporates Award-Winning Technology for Simple Management and Lower Costs

3-Nov-04

NEC Solutions (America), Inc., a provider of integrated solutions for the Connected Enterprise in North America, firmly planted a stake in the ground at ShowEast 2004 today with the delivery of NEC ADVASuite In-Theatre Advertising system. The comprehensive digital advertising system includes ADVAStar projectors; ADVACor multiplex servers; and ADVAShow screen servers. This announcement comes only a week after the NEC Solutions America Media Solutions Division officially launched its STARUS Multiplex-wide Digital Cinema solution. ìNEC is driving the digital technology revolution by establishing itself as the single vendor of choice for a complete digital advertising and digital cinema system,î commented Yuji Ichimura, vice president of corporate planning and marketing, NEC Solutions America. ìBy marrying the expertise of cinema industry veterans with the award-winning products and technologies of NEC, we have created a foundation of unprecedented digital media solution offerings.îSimilar to its STARUS Digital Cinema solution, NECís ADVASuite In-Theatre Advertising System consists of multiple hardware and software solutions that address all facets of digital presentation for exhibitors. Boasting a 24/7 toll-free help line and a 3,000-strong network of experienced technicians across the U.S., ADVASuite also includes comprehensive multi-level service packages and content expertise to build national and regional advertising. ìNECís ADVASuite system enables exhibitors to maximize their revenue generating potential by offering advertisers precise target marketing to their audiences,î said Kurt Schwenk, director of media solutions, NEC Solutions America. ìBeing a single resource for deploying in-theatre and in-lobby advertising, as well as complete multiplex-wide digital cinema, simplifies the process for theatre management.î The ADVASuite In-Theatre Advertising system increases the revenue earning potential of exhibitors through high quality pre-feature and in-lobby advertising. Managing the NEC ADVASuite system is nearly worry-free. Exhibitors can set the criteria for advertising content, while the ADVACor server with CineCast software ensure that the advertising content follows the established criteria to target messages to the appropriate audiences.The ADVASuite In-Theatre Advertising system includes the following independent technologies:-- Robust ADVACor Multiplex Servers and ADVAShow Screen ServersThe easy to plug-and-play ADVACor Multiplex Server is a robust playout device that utilizes CineCast software to automate advertising content for each screen in a specific auditorium. ADVACor distributes content to the ADVAShow screen server based on pre-selected demographic criteria. Equipped with 5.1 sound capabilities, the ADVAShow Screen Server can play back material from any standard advertising industry video source.-- Adaptable CineCast Media Distribution SoftwareDesigned in partnership with various theatrical exhibitors, CineCastís user-friendly and full-feature software delivers digital pre-feature content to theatres. Best of all, the solutions are Web-enabled and are remote programmable for monitoring and playback. This system allows theatre managers to ensure that advertising content and pre-feature entertainment are precisely targeted to the appropriate audiences. -- Superb Clarity with ADVABeam Projectors and DisplaysAs part of the multiplex-wide ADVASuite In-Theatre Advertising system, NEC has developed a line of ADVABeam projectors and displays. In addition to the superb visuals of our projector line, NEC also offers a line of high quality plasma displays and LCDs for in-lobby advertising. NEC offers industry-leading image quality, connectivity over a range of products with brightness and contrast improvements, lower power consumption and built-in matrixing for multi-screen displays.

Read More: