Universal Pictures Adopts Next Generation DVD Disc

Studio To Make Titles Available In New HD DVD Format

29-Nov-04

Universal Pictures announced today that the company has adopted the high definition DVD disc format (HD DVD) with select titles available to consumers during holiday '05. In addition to numerous consumer benefits, it's expected that the HD DVD format will offer content providers the most secure enhanced copy protection to date, a fundamental issue in today's digital world. The announcement was made today by Rick Finkelstein, President and COO of Universal Pictures and Craig Kornblau, President, Universal Studios Home Entertainment.Universal's commitment to this emerging technology is based on numerous key factors that will benefit consumers of home entertainment software. These include enhanced picture and sound quality, substantially greater storage capacity and increased interactivity as compared to current DVDs. Additionally, DVD consumers will have the added benefit of backwards compatibility allowing existing DVD libraries to be played on the new HD DVD hardware.Universal Pictures President and COO Rick Finkelstein noted, ìAs a content based company, we are always looking for new ways to deliver our films and television programs to consumers in a high quality, secure and user friendly manner. We believe HD-DVD achieves all of these goals.îAdded Universal Studios Home Entertainment President Craig Kornblau, ìWe have evaluated all of the emerging home entertainment technologies and have selected the one which we feel is the most beneficial to our consumers. We are confident that HD DVD's advanced features will lead to a more robust consumer experience. For content providers such as Universal, the enhanced copy protection allows us to continue our fight against piracy and preserve the integrity of our properties.""

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