Samsung Says, ""Slim Is In!"" With Launch Of Slimfit TV

Priced Affordably Like A CRT, But Less Than 16"" Deep, The Samsung TXR3079WH Integrated 30"" Cathode Ray Panel TV Creates A New Category in The HDTV Market

23-Feb-05

Samsung Electronics launched its SlimFit TV featuring Samsung's new space-saving CRP (Cathode Ray Panel) technology. Already a CES 2005 Innovations Honoree, the new TXR3079WH is a 30"" widescreen, integrated HDTV that measures less than 16"" from front to back. Typical CRT sets on the market today average more than 24"" in depth. In addition to the ultra-trim profile, the SlimFit TV's CRP Flat Picture Tube enables the improved brightness, contrast and more natural color associated with CRT technology. With the debut of the TXR3079WH, Samsung, already a market share leader in the vibrant CRT category, is creating a new category in the flat TV market - one that represents an ideal compromise between affordable price and coveted form factor.While consumers clearly embrace the idea of slimmer televisions such as flat-panel TVs, the hefty price on larger screen sizes has so far been an obstacle for mainstream acceptance. As a result, the affordability and picture-quality found on traditional CRT TVs has helped sustain demand for that TV category. In fact, while the demand for flat-panel TVs has recently risen, chipping slowly at CRT market share, the Consumer Electronics Association estimates there is still more than a 20 million-unit market for picture tube televisions. The research and development team at Samsung has kept these consumers in mind with the production of the new TXR3079WH. Priced at only a modest premium over traditional HD tube sets, the new SlimFit TV is the ultimate blend of flat TV value, functionality and style.""Samsung believes the new SlimFit television will play a significant role in revitalizing the CRT business and will carve a place for a new category that matches the affordability and image equality of CRT TV with the ""slim is in"" benefits of flat-panel TV,"" said Jonas Tanenbaum, Sr. Marketing Manager for Samsung Electronics America's Visual Display Group. ""Conventional CRT (Cathode Ray Tube) sets have been around for decades and although they've become flatter over the years, they have always had a bulky quality and significant depth associated with them. Samsung's innovative engineering team recently made a technology breakthrough that allowed existing CRT factory production lines, with some modification, to produce a new generation of Slim Depth Cathode Ray Panels (CRP) that measure 2/3 the depth of conventional CRT models. In the coming months and years, Samsung will launch additional SlimFit screen sizes and models, which all feature this new CRP technology. The result for consumers is a -slim HDTV at a fraction of the cost of other flat-panel technologies.""With the Samsung TXR3079W, consumers can look forward to the picture quality and smooth action they have come to expect from traditional direct view sets. The new SlimFit HDTV attains incredible color and brightness. Its nano-pigment screen design enables a 5000:1 contrast ratio, color reproduction that measures in at 100%, and an 800-candela brightness. All of these performance advantages are wrapped in its ultra-thin, sleekly designed cabinet that fits on just about any tabletop, cabinet or corner of the room. Another compelling benefit of the TXR3079W is its built-in HDTV tuner, which works with an antenna to receive free, over-the-air broadcasts of HDTV. It has the ability to accept digital signals from both 720p and 1080i sources, displaying them in 1080i and delivers a progressive scan picture from any analog source. It comes with a Dolby Digital Dynamic Sound System that includes a 20-watt stereo with a multi band adjustable equalizer to complement the experience.For film buffs, the TXR3079W also incorporates progressive scan DVD (480p) compatibility and Samsung's 3:2 Pull Down process that corrects the flaws inherent in film to video transfers. Samsung's exclusive Digital Natural Image Engine (DNIe) picture enhancement technology is also included to provide even better contrast, motion, detail and color. The TX-R3079W is scheduled to launch in June 2005 at an MSRP of $1,199.For more information, visit http://www.samsung.com

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