THX Certified Cinema Program Adds 165 New Screens

18-Mar-05

THX Ltd. announced that 47 cinemas worldwide, totaling 165 screens, have achieved THX Cinema Certification since January 2004. The list includes the ten-screen Multimedios Cinemas in San Pedro Graza Garcia, Mexico to the recently completed eight-screen Heavenly Village Cinema in South Lake Tahoe. In 2005, THX is looking forward to a number of new cinema openings, including two All-THX Certified Century Theatres in Las Vegas.""We are thrilled to be adding so many state-of-the-art cinema venues to the THX Certified Cinema program,"" said Michael Franzi, Chief Marketing Officer at THX Ltd. ""THX is one of the few companies in the world that works on both the content creation and exhibition sides of the entertainment business. This positions us well to help our exhibitor partners leverage THX standards and technologies to create the ultimate presentation environments, as well as adapt to emerging digital cinema technologies and platforms.""THX Certified Cinemas are built for movie audiences that demand nothing less than perfection in their cinematic experience. The entire auditorium, from cinema loudspeakers and projection equipment to acoustics and viewing angles, is designed to ensure moviegoers enjoy a filmsí true sensory impact. The companyís dedication to presentation excellence will be critical to both the filmmaking and exhibition industries as they move closer to D-cinema integration, which brings with it the promise of high-resolution visuals, added surround channels and more dynamic film soundtracks.

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