Trident's Video Processor Powers Samsung's New LCD TVs

11-May-05

Trident Technologies Inc. announced that Samsung Electronics is using Trident's SVP EX ten-bit video processor featuring the Digital Cinema Reality Engine (DCRe) to power its latest family of mainstream LCD TVs for world-wide markets. The new models range from 23"" to 40"" and are now shipping in Asia, North America, and Europe.""We are extremely pleased that Samsung has taken full advantage of SVP EX's superior video quality and high-level of integration in its new line- up of LCD TVs. Carefully selecting a leading solution and investing significant R&D resources to achieve the best video quality across a wide range of products has become a clear trend for top-tier TV OEMs to reduce design time and deliver many high-quality products into the market in a timely manner,"" said Dr. J.H. Chang, President of Trident Technologies Inc. ""We are very impressed by the determination and vision of Samsung's LCD TV group to successfully execute this strategy and launch such an impressive line-up of high quality LCD TVs into the market within a short period of time.""The SVP EX family features Trident's Digital Cinema Reality Engine, DCRe. DCRe video processing delivers optimal video fidelity to offer consumers compelling, cinema-like video images. DCRe includes:- Triple ten-bit ADC to dramatically reduce visible video signal conversion artifacts.- Ten-bit 3D color decoder to eliminate annoying ""false color"" artifacts and improve overall contrast.- Ten-bit dual-channel 1080i motion-adaptive de-interlacer to provide cinema-like motion video quality from any type of video source material.- Ten-bit dual-channel scaler to insure crisp images regardless of the display resolution.- Ten-bit dual-channel color processor with blue-stretch, green- stretch, skin-color correction, and white-balance control to offer vivid, bright colors previously available only in the most sophisticated internally-developed designs of consumer electronics OEMs.- Ten-bit display interface to support today's most advanced flat displays.- Advanced content-adaptive 3D noise reduction to dramatically reduce the popping and crackling that is especially prevalent on today's LCD TVs.- Enhanced horizontal and vertical sharpness controls that set a new level in sharpness for advanced TVs.- Programmable LCD overdrive to eliminate the blurring of fast-moving objects that is common to many LCD displays.- Integrated VBI slicer and V-chip/closed-caption/teletext accelerator to support world-wide TV data and messaging needs.- Full-screen 16-bit bit-mapped OSD powered by a 2D-graphics accelerator to enable beautiful, intuitive, windows-based user interfaces that enhance the functionality of advanced TVs.

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