DLP Cinemaô Projection A Digital Force For 'Star Wars: Episode III - Revenge Of The Sith' During Production, Post And Exhibition

TI DLP Cinemaô Technology Supports Worldwide Premieres and U.S. Charity Screenings in Los Angeles, New York and San Francisco

13-May-05

Texas Instruments DLP Cinemaô technology, the digital cinema projection technology deployed in movie theatres worldwide, today announced its involvement in shaping the ""Star Wars: Episode III - Revenge of the Sith"" universe and its global support at the upcoming premieres and charity screenings.Director George Lucas and Producer Rick McCallum relied upon a DLP Cinema projector to view dailies during production, make color corrections in post, and accurately capture the movie's dark side with rich color, high contrast and incredible sharpness. ""Our collaboration with Texas Instruments and its DLP Cinema products has served us well since the digital premiere of 'Star Wars: Episode I - The Phantom Menace' in 1999,"" said Rick McCallum, producer, ""Star Wars: Episode III."" ""Digital cinema projection is a vital part of the moviemaking process since it reduces production time and consistently delivers our desired vision to the screen.""""TI, through its DLP products group is proud to have served as the digital projection partner for George Lucas, Rick McCallum and the 'Star Wars' team for the last decade,"" said Doug Darrow, Brand and Marketing Manager, DLP Products at Texas Instruments. ""We look forward to continuing this relationship; as well as providing 'Star Wars' fans with the best possible theatrical presentation -- with true color reproduction, unmatched clarity, and consistent picture quality that DLP Cinema technology delivers.""The proceeds from the premiere screenings utilizing DLP Cinema technology on May 12 will benefit three charities:- Los Angeles - The Los Angeles benefit premiere will assist Artists for a New South Africa (ANSA), a non-profit organization working in the US and South Africa to combat HIV/AIDS, advance civil and voting rights, and educate and empower youth.- New York - The New York benefit premiere will donate to The Children's Health Fund, which provides care to medically underserved children in some of the nation's most impoverished rural and urban communities.- San Francisco - The San Francisco premiere will benefit Koret Family House, which provides free, temporary housing for children with life threatening illnesses and their families during treatment at UCSF Children's Hospital.In addition to the U.S. premieres, DLP Cinema projectors are supporting the premieres in Berlin, Madrid, Rome, Singapore and Zurich. In addition, a Barco DLP100 DLP Cinema projector will be utilized at the Cannes Film Festival on May 15 for a special presentation and discussion of ""Star Wars: Episode III.""Digital cinema has recently experienced growth in Europe and Asia. Europe has seen the addition of 31 screens this year through an initiative from XDC, bringing the European total to 86 screens using DLP Cinema projectors. Additionally, the UK Film Council recently announced plans for a 250 screen deployment in the UK, and Avica announced plans for a 500+ screen deployment in Ireland. Asia currently leads the world with DLP Cinema projector deployment, with 166 screens. DLP Cinema is the only projection technology deployed in theatres for major motion picture releases, and is in more than 350 theatres worldwide.

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