""Austin Power: The Spy Who Shagged Me"" Marketing Plans Announced

Sarah Olson-Graves Senior Vice President at New Line Home Video announced the marketing plans for the $200 million boxoffice comedy hit ""Austin Powers: The Spy Who Shagged Me"" starring Mike Meyers. The anamorphic widescreen DVD will be released on November 16 for $24.98. Olson stated ""We will be spending over $20 million on the campaign which includes generating more than one billion consumer impressions; a major TV/print advertising campaign; a float at the Macy's parade on Thanksgiving Day; online promotions; plus several Shagnificent promotional partners: JVC, First USA Visa, Nabisco, Berkeley Systems, Maverick Records and Burst Gum. For more information, contact New Line at 310 854 5811.