Esoteric Audio USA To Show State-Of-The-Art Connection Line At CEDIA 99
Esoteric Audio USA's new State of the Art Connection line of mainstream home interconnects will make its CEDIA debut at the CEDLA EXPO 99, September 22-26 in Indianapolis, Indiana. This dynamic product line, featured in prototype form at the January 1999 Consumer Electronics Show in Las Vegas, consists of a complete range of audio, video and digital cables with numerous exclusive features designed to offer audiophile performance at an affordable price. The line includes five audio interconnect models (A1, A2, A3, A4, A5, and A7), four video interconnects (V1, V3, V4, V7), three S Video interconnects (SV2, SV4 and SV7) and four digital interconnects (D1, D2, D4, D7). Additionally, various models of Audio/Video Kits and DVD Kits for easy hookup of A/V systems and DVD players round out the offering. Innovative designs and artistic new jacket colors are showcased in the State of the Art Connection family. In the A-Series of audio interconnects, Esoteric delivers features that up until now have been found only on audiophile level products. For the flagship A7 model, Esoteric has drawn on its twenty-plus years as the world's cable research and manufacturing pioneer to offer the most potent mix of technology and performance ever offered at this price. The A7 combines the best features from the other A-Series interconnects and adds some very important audiophile touches. A7's patent pending Super Serpentineô Connector is unlike anything on the market. Combining new levels of beauty and functionality in an RCA connector design, the Super Serpentine dramatically increases the number of points at which the plus contacts the jack providing the most secure connection possible, yet allowing for easy insertion and removal. A7's Class IV noise defense system is the most complete in the industry at any price point, with two copper/mylar foil shields alternating with two ultra-tight copper braid shields. The cable is further shielded with Esoteric's exclusive Flex Shield TM permeable alloy impregnated inner jacket. Additionally, A7 utilizes the finest conductor material in the world, the new Accu-Imageô MKII High Definition Silver-Plated Solid Core Conductors. Silver is the acknowledged best conductor of signal available and is typically found on the most expensive audiophile cables. Silver delivers extended frequency response and dynamic range, letting the music be open, powerful and lifelike. A7 delivers the pinnacle of audio accuracy, three dimensional imaging, and detail. The V-Series of video interconnects set an unprecedented standard. V-Series meets video's strict 75-0hm impedance standard with every RCA and F-Pin model. That means you get total picture accuracy with no ghosting. This level of precision engineering has never before been demanded of an entire line. Every V-Series cable can legitimately be considered high end. This is a reference quality cable performance that digital video and television deserve, at an unprecedented level of affordability. Three levels of S-Video interconnects complete the V Series. Many of the components of the top of the line V7 video interconnect are the same as those found on the A7, but with important video specific features. The V7 features a True 75TM Solid Core Conductor optimized for transferring today's intricate video signals. All V series interconnects with True 751M conductors are 75-ohm designs that deliver the highest quality picture possible. To keep pace with the world of converging technology, Esoteric has also developed four D Series digital interconnects for the State of the Art Connection line. The D1 and D2 optical are fiber construction and the D4 and D7 are traditional solid core copper construction. Esoteric has responded to the demands of the market by providing a high performance TosLink fiber optic cable for use where coaxial connections are not an option. The D2 features the first metal, ergonomically designed, TosLink connector. The new series of AVK audio-video interconnect kits, containing a pair of A series interconnects and a V series interconnect, give consumers a one stop package containing everything they need to hook up your audio and video components. For retailers, kits are traditionally one of the strongest selling SKUs. Beyond the new product, Esoteric has designed a completely integrated merchandising program, with packaging featuring eye-catching graphics and an innovative color coding system which will enormously simplify the sales process on the retail floor. Audio, video, and digital cable packages are coded with red, yellow and orange identifiers to make product selection from slat wall displays a snap. Sales personnel will find the feature and benefit statements and cable cutaway design featured on the back of the package particularly useful in ""up-selling"" a customer. Esoteric Audio USA is based in Winder, Georgia, a suburb of Atlanta. Esoteric began the high definition cable revolution in 1977 with the introduction of the first 12 gauge premium speaker cable and specialty connectors. Esoteric continues this tradition as a leading manufacturer of home audio and theater Connectologyô products including its critically acclaimed Audiophile line of audio/video interconnects and speaker cables. Esoteric Audio is also the market leader and only U.S. manufacturer of car audio power delivery components, power cable, speaker cable and interconnect cable as well as connectors, offering American made products under the brand names StreetWiresÆ and TIFFÆ. They also market imported car audio components under the brand name of Gold QuestÆ. For more information, contact Jerry Awbrey at 770 867 6300.