SRS Labs Introduces the WOW Thingô Box - Creating Thundering Sound Improvement To Internet Music And MP3

SRS Labs, Inc., (Nasdaq: SRSL), the world's leading provider of audio and voice technologies to over 170 industry giants, including Sony, RCA, Pioneer, Lucent Technologies, General Instrument and Sennheiser, has announced the immediate availability of its first consumer hardware product under the company's new brand name, WOW Thingô. The new WOW Thing family of software and hardware products provide incredible sound enhancement of music, voice and other audio entertainment distributed and enjoyed in a personal computer or home audio environment.The WOW Thing box (WOW-100) provides the most powerful combination of audio enhancement technologies available today in a small 4-inch x 5-inch x 1-inch package at a modest retail price of $29.95. Designed specifically for headphones or powered speakers, including flat panel speakers or those designed for the iMacô, the WOW Thing box is available exclusively from the company's new e-commerce Web site, http://www.wowthing.com to consumers in the United States and Canada.With its cool translucent-blue box, the WOW Thing incorporates SRS Labs' most powerful stereo audio enhancement technology, known as WOWô, combining several of the Company's patented technologies. WOW uses psycho-acoustic techniques to process ambient details and increase the width, depth and height of any stereo image in any pair of stereo speakers or headphones. Because the WOW technology is based on the characteristics of the human hearing system, and does not rely upon changing phase to produce its effects, listeners will find the process completely natural and enjoyable over periods of extended listening. The WOW Thing products, both software and hardware, feature TruBassô, which produces deep, rich bass from headphones or speakers without requiring large drivers, cabinets or a subwoofer.Designed as a true plug and play product, WOW Thing will enhance any pair of headphones or speaker systems from any audio source, including CDs, MP3 files, Wav files and from any media player. ""WOW Thing delivers the punch that has long been missing from small PC speakers and headphones,"" said Chris Sabbarese, Product Marketing Manager, Hardware, at SRS Labs. ""We've blended our own proven technologies that are used by our licensing customers worldwide to create a cost-effective consumer product that delivers an immediate and undeniable quantum leap in sound quality that will literally 'wow' you,"" Sabbarese added.The WOW Thing box can be connected between a PC or Mac audio output and any pair of powered speakers including those systems with a subwoofer. It includes a headphone stereo mini output jack making it the perfect enhancement tool for personal listening systems, such as portable CD players used with earbuds or Walkmanô-type headphones. It incorporates a variety of controls that allow users to customize the technologies to match their listening preferences and environment. The variable WOW control adjusts the amount of WOW effect, specifically the height and width of the audio image; the WOW On/Off control switches between WOW-processed and standard stereo delivery; the variable TruBass control adjusts the amount of bass enhancement; and the headphone jack allows the user to listen to all the features of WOW via any pair of portable headphones.The company Web site, http://www.wowthing.com, and the first software version of the WOW Thing was launched last week. Over 200 enthusiast Web sites were quick to jump on the WOW bandwagon in the first 3 days of release and over 2,500 unique downloads were completed without the free software even hitting the mainstream Internet download libraries, such as Cnet.com, Yahoo, Winamp and MP3.com. ""The Internet provides unrestricted access to all online consumers and is the perfect distribution vehicle for our powerful new WOW technology,"" stated Jennifer Drescher, Director of Marketing for SRS Labs. ""We released the WOW Thing software plugin for Winamp less than a week ago and we are ecstatic about the reception that it has already received from MP3 enthusiasts all over the world. Imagine how thundering the response will be when WOW Thing is put in front of the millions of Internet users that constantly search the shareware libraries for the latest and greatest software.""Drescher continued, ""Now, we are pleased to offer the hardware version for only $29 from our Web site, providing home theater quality audio to all PC and Internet music enthusiasts. As our aggressive online promotion campaign and our public relations efforts in the traditional print media continue to gain momentum, I think the response will be staggering and will propel our new brand name and technology into the minds of millions of online users.""SRS Labs is committed to the Internet as a strategic market and strongly agrees with the many experts who believe that the Internet will be the new vehicle for all types of home entertainment media, including the distribution and playback of music and radio broadcasts. Drescher concluded, ""With our expertise in audio and voice technology and the powerful reception that our first online audio products and brand name is receiving, we are poised to participate and deliver even further groundbreaking enhancements to the Internet entertainment experience.""About SRS Labs, Inc.SRS Labs is a leading provider of audio and voice enhancement technology solutions. SRS Labs' business consists of licensing audio and voice enhancement technologies to manufacturers of consumer electronics, computer, gaming and telecommunications equipment; and the design, manufacture and distribution of components, integrated circuits, sub-assemblies and finished products for the consumer electronics and home entertainment markets. For more information on SRS Labs' technologies, the company's worldwide licensing program or its design and manufacturing capabilities, visit the companyís corporate Web site at http://www.srslabs.com. For information on the company's branded line of hardware and software products, visit http://www.wowthing.com.