Excite@Home Goes Direct To Consumers With Online Sign-Up For High-Speed Broadband Internet ServiceFilling Demand For Broadband - Cable Partners Have New Vehicle For IncreasingSubscriptions And Decreasing Demands On Their Call Centers

Excite@Home (Nasdaq: ATHM) has announced the launch of its first online solution for consumers interested in @HomeÆ broadband cable Internet services. For the first time ever, consumers can now interact with an easy-to-use, Web-based system to determine if their home is ready for @Home cable Internet service, check out marketing offers, and, if the service is available to their home, register for the service. This launch is an important extension of Excite@Home's strategy to increase subscriptions for the @Home service by reaching millions more potential customers with information about broadband Internet services and a fast and easy way to sign up. To view the new online ordering system, visit http://www.home.com/signup and click sign-up.For consumers, this online program offers a simple solution for learning more about the @Home service, checking serviceability, reviewing market-specific subscription offers, and then placing an order for the service with a request for a convenient installation time. Once a user signs up online, their order is delivered by Excite@Home immediately to the local cable provider who then contacts the consumer to confirm the order and installationtime.""By creating an online site for consumer to sign-up for our service, we are reaching out to a targeted market of online users ripe for high-speed Internet services,"" said George Bell, President of Excite@Home. ""This solution is the cornerstone of our online subscription acquisition program targeted to both consumers and PC manufacturers""For cable providers, this online sign-up capability now provides an additional channel for subscriber acquisition while reducing demands on their call centers. The sophisticated system provides a method of targeting users by channel or geography with current and special marketing offers.About Excite@HomeExcite@Home is a global media company based in Redwood City, California. Through the company's narrowband portal, Excite (http://www.excite.com), and broadband services, @Home and @Work, the company uniquely offers consumers content and interactive services across both narrowband and broadband. The rich media advertising and database marketing solutions of Enliven (http://www.enliven.com) and MatchLogic (http://www.matchlogic.com) offer advertisers highly targeted interactive marketing and reporting services across all platforms of delivery. Leveraging the high-speed, always-on attributes of cable, Excite@Home empowers unique multimedia applications that go beyond current Web experiences. The company will combine the Excite brand-one of the best known names on the Internet with 70 percent recognition among Web users-with the @Home broadband service's broad distribution, a worldwide footprint of 67 million cable homes, to deliver on its vision of ""All Band, All Device, All the Time.""