Twentieth Century Fox Home Entertainment International Names DVD Promotional Partners
Twentieth Century Fox Home Entertainment (TCFHE) International has announced that it will enter into promotional partnerships with DVD hardware manufacturers throughout its international territories. To support the release of upcoming product on DVD, Fox will enter into bundling agreements with Thomson multimedia in Europe, Matsushita Electronic Industrial Co. Ltd. (Panasonic) in the Asia-Pacific region and Sony Latin America Inc. for the Latin America region. ""We are pleased to be working with Thomson, Matsushita Electronic and Sony,"" commented Stephen Moore, President, TCFHE International. ""Partnering with these three companies will allow us to build international campaigns of the highest strategic level."" In a deal set to run from August 1999 through August 2000, Thomson multimedia has agreed to partner with TCFHE International in France, Germany, the Netherlands, Italy, Eastern/Central Europe, Scandinavia, Spain and the United Kingdom. Beginning with ""Titanic,"" Thomson multimedia will provide above-the-line print advertising as well as in-store brochures and point-of-sale displays, demo discs and in-pack leafleting. The Asia-Pacific partnership with Matsushita Electronic Industrial Co. Ltd. (Panasonic) will include Japan, Australia and Taiwan. A two-year exclusive deal in Japan begins in October with ""Titanic"" and runs through March 2000. With the Japan deal, Panasonic will provide above-the-line TV and print advertising, point-of-sale materials, leaflets, brochures and trade-show sponsorships. Panasonic's two-year exclusive deal with Australia got under way with ""Titanic"" in September, with above-the-line print advertising and in-store point-of-sale support. In Taiwan, Panasonic has entered a one-year promotional deal beginning with ""Titanic"" in October that includes above-the-line advertising and below-the-line media. Fox has joined exclusively with Sony Latin America Inc. on ""Titanic"" in Mexico, Argentina, Brazil, Bolivia, Chile, Colombia, Panama and Venezuela. Through the bundling agreement, Sony will provide in-store point-of-sale display. The Sony partnership in Latin America will run from September 1999 through the beginning of January 2000. Twentieth Century Fox Home Entertainment International is a division of Twentieth Century Fox Film Corp., a News Corp. company. Recognized as an innovative industry leader, Twentieth Century Fox Home Entertainment is the worldwide marketing, sales and distribution company for all Fox Video and Fox Interactive products. The company also has distribution arrangements with a variety of program suppliers on a global basis.