JVC Spurs Sales Of DVD Players And Changers With Exclusive Movie And Music Titles Included
JVC has launched its latest brand building promotion of DVD Players and Changers with its 4th quarter giveaway of hot music and movie titles on DVD including a special anthology of legendary music artists, ""Under The Covers"" available only from JVC. This fall, customers purchasing a JVC DVD player now through December 31, automatically receive copies of ""Austin Powers,"" ""Baraka"" (a world-wide adventure, filmed in 70mm, spanning 24 countries), and a coupon to purchase a DVD copy of ""Austin Powers, The Spy Who Shagged Me"" for $10 when available in November. The promotion also includes a Netflix coupon good for 8 free rentals of any DVD and two $10 coupons from DVD Express good toward the future purchase of any DVD. In a side-by-side promotion, customers who buy JVCís 3-disc DVD and CD changer (XV?M555BK) qualify for an upgraded software package including two more DVDs: Alabama's 41 Number One Hits Live and ""Under the Covers."" JVCís exciting 1999 fall promotion was launched with a premiere screening of Under the Covers in Burbank, California. Under the Covers is a unique scrapbook of never-before-seen interviews and footage of legendary artists such as The Doors, Crosby, Stills, Nash & Young, Jackson Browne, Mama Cass, Steppenwolf, Eagles, Jimmy Webb, David Cassidy and America. These rare interviews come from the private collection of industry insiders Gary Burden, the artist whose work graced the covers of many of these famous rock-n-roll albums and Henry Diltz, friend and photographer to the stars. Nearly thirty years later, Burden and Diltz give us an intoxicating look back at these American music heros, their timeless talent and behind-the-scenes maneuvers and hijinks. Filmed by Bill Day and Terry Schwartz and produced by Peter Blachley, ""Under The Covers"" is a rare find available to music lovers only via this JVC promotion. ""This is the most exciting DVD offer in the industry, "" says Kevin Gordon, Manager of Corporate Advertising and Promotions, JVC Company of America. ""To follow the great success we had last year with our DVD promotion, we have decided to offer our customers unique content, not available elsewhere. While most of our competitors have chosen a mail-in redemption of off-the-shelf movie titles, JVC has opted for titles such as ""Under The Covers,"" ""Baraka"" and a special $10 offer on ""Austin Powers, The Spy Who Shagged Me,"" bundled right in the box."" JVCís collection of DVD players include the flagship XV-D701K, featuring a Dolby Digital decoder and 5.1-channel analog outputs, available for $499.95 and the XV-D511BK, available for $449.95. Both offer JVCís exclusive VFP (Very Fine Processor) technology for user-adaptable picture enhancement, 10-bit/27Mhz video D/A converter to eliminate noise and exceptionally wide dynamic range of 108dB. JVCís XV-M555BK 3-Disc DVD & CD Changer converges audio and video entertainment with state-of-the-art DVD technology. Play and exchange is made simple with a 3-disc changer affordable at $449.00. Impressive video starts with a 10-bit/27MHz D/A converter, and viewing is even more enjoyable while you play with multiple functions like variable search, variable slow, resume, digest, strobe and zoom (4x). The audio side is equally astounding, with 24-bit/96 kHz audio D/A converter and 108dB Dynamic Range. Digital Out for Dolby Digital and DTS Digital Surround expands your options. Customers simply purchase any JVC DVD Player or Changer at any of the 1,200 participating JVC retailers. Special in-store displays, as well as national print advertising will support the promotion. In addition, this unique DVD promotion will be featured on radio stations in top retail markets. About JVC JVC, headquartered in Wayne, New Jersey, is a leading consumer electronics manufacturer. The company distributes a complete line of video and audio equipment including DVD players and changers, camcorders, VCRís, color televisions, home and portable audio equipment, mobile audio and blank tapes. For more information on JVCís DVD promotion or consumer products, contact Nancy Fleming Bird of JVC at 973 315 5000 or Barbara Brown of R&J at 973 331 1070, or visit JVCís Web site at www.jvc.com.