1-Oct-99

NetFlix.com Transforms DVD Business Eliminating Late Fees And Due Dates From Movie Rentals

NetFlix.comís New Marquee Program Creates Near ""DVD-On-Demand"" Poised to transform the movie rental marketplace and establish NetFlix.com as the worldís largest provider of DVD rentals - online and offline - the company today launched its Marquee program it was announced by NetFlix.com CEO, Reed Hastings. The new subscription service by NetFlix.com, on of the Top Online Merchants, eliminates due dates and late fees by creating a new ""DVD-on-demand"" service. Marquee members get four DVD rentals per month with no due dates or late fees for a set monthly fee of $15.95, thus enabling subscribers to watch what they want, when they want. ""Movie renters are fed up with due dates and late fees,"" said Hastings. ""NetFlix.comís Marquee program puts the joy back into movie rental. With no due dates, our customers can stock up on rental movies and always keep a few on top of their television, ready for impulse viewing."" ""NetFlix.com has shown itself to be an innovator by taking advantage of the ëmail-abilityí of DVD to launch an online DVD rental business that was never possible with VHS, "" said Tom Adams, President, Adams Media Research. ""Now, with its ëno due dateí Marquee program, the company has the potential to revolutionize the DVD rental market that we estimate will grow explosively to over $1 billion by 2002."" Marquee Program Details With the availability of every DVD title published and two-day nationwide delivery, as well as on-site reviews and DVD information, NetFlix.com offers consumers and unmatched level of convenience. With no due dates, consumers can stock up on rental movies and maintain a selection of titles for impulse viewing. Taking these consumer with an even greater movie rental experience. Listed below are the details of the program: Rental Terms: There are no due dates and late fees on movie rentals. Members select four DVD movies per month from NetFlix.comís unlimited selection of DVD titles for a flat monthly fee of $15.95, with the option to cancel at any time. In addition, Marquee members also receive a reduced rental rate of $2.99 plus $0.99 shipping on all subsequent rentals. Members can only keep four rental movies at home at a time. Return Policy: Once a customer has viewed a film, they simply send it back to NetFlix.com in the pre-paid mailer. Membership: New and existing NetFlix.com customers may join NetFlix.com ës member Marquee program by visiting the storeís Web site, www.netflix.com. Automatic Movie Replenishment: Customers may take advantage of a special feature which will allow them to pre-select an unlimited number of DVDs. Members simply return one of their DVDs and the next one of their pre-orders is automatically shipped to them. NetFlix.com, the worldís largest online DVD rental store, offers every DVD title published for rental. The NetFlix.com online rental store located at www.netflix.com, provides reviews, articles and recommendations to make finding movies simple and convenient.