Sensory Science Teams With EMusic.com To Create ""Ultimate MP3 Starter Kit"" Promotion Aimed At Introducing Consumers To The Benefits Of Downloadable Music
Sensory Science Corporation (Amex: VCR) has announced it is teaming up with EMusic.com (Nasdaq: EMUS) to create the ""Ultimate MP3 Starter Kit,"" an exclusive promotional offer that includes a special version of Sensory Science's RaveMP Internet media player and RealJukebox Plus software, available to customers that purchase $50 worth of downloadable music from the Emusic.com Web site. To support the promotion, Sensory Science has created the RaveMP 2000, a portable Internet media player with 32MB of memory on board, expandable to 64MB with an optional memory expansion module. The RaveMP 2000 model is available exclusively in the Ultimate MP3 Starter Kit. Sensory Science's RaveMP 2100, which holds up to 96MB of memory, is available in stores and Internet retailers throughout North America. ""We're particularly excited to continue to work with EMusic.com to promote the MP3 music format and to encourage the downloading of digital music,"" said Roger Hackett, Sensory Science's Chairman and Chief Executive Officer. ""We've been partnered with EMusic.com almost since they began offering MP3 music on the Internet, and we believe that working with content providers like EMusic.com, we can provide an entirely new experience for consumers. Our RaveMP players have received some great reviews from industry and media critics, and should add significant value to the Ultimate MP3 Starter Kit."" With a suggested retail value of $250, the Ultimate MP3 Starter Kit features two key hardware and software components for music fans to discover, manage, and listen to their favorite music digitally: - Sensory Science' RaveMP 2000 Internet media player, a $220 value, offers the industry's most unique features and memory options, including personal contact management functions and voice messaging. Using MP3 technology, which compresses music to about one-twelfth of its original size while maintaining near-CD quality sound, the 32MB RaveMP can store a half-hour of music - and can be easily upgraded to 64MB with the purchase of additional memory. - RealNetwork's new RealJukebox Plus, a $29.99 value, is an enhanced version of the free RealJukebox, the most popular digital music system available that enables consumers to acquire, play and manage their personal digital music collections. RealJukebox Plus provides unmatched functionality, including CD-quality recording and playback, multiple-format file conversion, and a customizable appearance. To sign up for an account on EMusic.com and to read a complete list of terms and conditions covering the company's Ultimate MP3 Starter Kit promotion, visit http://www.emusic.com/promo/starter_kit. About EMusic.com Since it was founded in January 1998, EMusic.com has established itself as a leader in the growing market for downloadable music. http://www.emusic.com is a Web site for sampling and purchasing music in the MP3 format, which has become the standard in the digital distribution of music. Through direct relationships with leading artists and exclusive licensing agreements with over 100 independent record labels, EMusic.com offers an expanding collection of over 25,000 tracks for purchase - entire albums for $8.99 or individual tracks for 99 cents each. EMusic.com features top artists in all musical genres, such as Alternative (They Might Be Giants, Frank Black, Morphine), Punk (Blink-182, The Offspring, Pennywise), Jazz (Duke Ellington, Dizzy Gilespie, Louis Armstrong), Blues (John Lee Hooker, B.B. King, Buddy Guy), Hip Hop (Kool Keith, The Coup), Country (Merle Haggard, Patsy Cline), Classic Rock (George Harrison, David Crosby, Frank Zappa), World (Nusrat Fateh Ali Kahn, Lee 'Scratch' Perry) and Vintage Pop (Liza Minnelli, Eartha Kitt, Judy Garland). The company is based in Redwood City, California. About Sensory Science Sensory Science (formerly Go-Video) is a rapidly growing consumer electronics company specializing in developing and marketing innovative digital audio and video products, including digital televisions, Internet media players, and high-end home theatre components. The company holds patents on the Dual-Deck VCR as well as other electronics products and systems, and is expanding into new product categories to take advantage of the transition from analog to digital technologies. Sensory Science also markets its products under the Go-Video, California Audio Labs, and Loewe Opta brand names.