CEDIA, Custom Install Business Provide Ideal Match For Thomsonís High-End PROSCAN Brand Of Consumer Electronics Products
As the demand for custom-installed home entertainment systems continues to grow, Thomson Consumer Electronics is strengthening its commitment to the business through a network of 15 experienced consumer electronics distributors whose primary focus is on the premier ProScan brand of digital and analog color TVs, high-resolution monitors, DVD players, DBS (Direct Broadcast Satellite) systems and set-top HDTV converters, among other advanced products. ""We emphasize ëone-step shoppingí for custom-install specialists from CEDIA (Custom Electronics Design & Installation Association) and other commercial customers,"" said Rodger Keeney, General Manager-Commercial Business Operations. ""By making available our most advanced, high-performance ProScan products through this highly effective solutions to their home entertainment system needs."" Thomsonís Gary Johnson, Manager, Custom Installer Sales, works with the distributors, each of whom maintain independent sales teams. Custom install specialists are offered the opportunity to select from the entire line of ProScan brand products along with high-end models of RCA brand consumer electronics products, including the popular RCA DirecTV satellite receiver systems with the small 18-inch dish/antenna. ProScan products include fully integrated HDTVs with the capability for receiving all digital formats from terrestrial broadcasters as well as conventional and HDTV satellite signals from DirecTV. Other digital products include flat-screen plasma display monitors, digital high-resolution monitors that display HDTV-quality pictures when connected with the ProScan PSH105 digital HD set-top converter, and DVD players. ""The typical CEDIA customer recognizes the advanced performance of ProScan brand products, thus providing the custom installer with a powerful sales tool for delivering optimum service,"" said Steve Atkinson, General Manager, Strategic Channel Sales. The custom install distributor organization is supplemented by Thomsonís ""ProEd"" distribution system which includes 3 manufacturer sales representatives directed by John Elicker in the companyís Atlanta Sales Office. The ProEd organization is designed to strengthen the presence of both the ProScan and RCA brands in commercial and education market channels. For more information contact: Dave Arland ArlandD@tce.com or James Harper HarperJ@tce.com.