Warner Bros. Online & Brilliant Digital Entertainment To Launch Net's First 3D Animation Channel
Warner Bros. Online, a division of Time Warner Entertainment Company (NYSE: TWX), and Brilliant Digital Entertainment (Amex: BDE), a pioneering Internet content and tools developer, announced at Fall Internet World the formation of a co-production and Internet distribution relationship to launch a co-branded 3-D animation channel, the ""Multipath Movie Channel,"" on Time Warner's Entertaindom Web site (http://www.Entertaindom.com). The new channel will be supported by an extensive online and offline marketing campaign by Entertaindom and will feature at least six different Multipath Movie series produced by Brilliant Digital including ""Superman: The Menace Of Metallo"" (featuring DC Comics' trademarked characters), other Brilliant Digital productions and additional branded titles to be determined by Warner Bros. The Multipath Movie Channel is slated to launch during the fourth quarter of 1999, coinciding with the launch of Entertaindom. The companies have also established advertising, ancillary product and e-commerce revenue sharing relationships. Warner Bros. Online also secured an option to order up to 30 additional Webisodes per series during the second year of each series. Additionally, the companies agreed to cooperate with each other in maximizing the revenue opportunity from developing and selling 3-D animated advertisements or product placements within Multipath Movie Channel content. Jim Moloshok, President of Warner Bros. Online, commented, ""Brilliant's 3-D animated programming is one of the leading technologies that will allow Warner Bros. Online to bring the new age of entertainment to the Internet audience. It delivers the excitement, interactivity, ease of use and speed of downloads necessary to satisfy the evergrowing mainstream online user."" Brilliant Digital president, Kevin Bermeister, commented, ""Today's agreement with Warner Bros. Online is a milestone in the content and business models we have been developing. The relationship highlights our ongoing strategies to align ourselves with powerful, high-traffic distribution and content partners with whom we develop revenue sharing agreements. We expect this alliance will dramatically increase visibility and awareness for our cutting edge content offerings, as well as generate revenue from a range of business models including banner advertising, 3-D animated advertising, e-commerce, and auction related revenues."" About Warner Bros. Online Warner Bros. Online, a division of Time Warner Entertainment Company, is focused on producing entertainment programming for the Internet and commercial online services, with sites accessible through the World Wide Web at http://www.warnerbros.com, and Time Warner's upcoming entertainment site, Entertaindom located at http://www.entertaindom.com. For more information, contact Harry Medved (harry@wb.com) at 818 977 3011. About Brilliant Digital Entertainment BDE is engaged in the development and distribution of cutting-edge interactive content and related e-commerce capabilities for the Internet, broadband, television and other media. Brilliant is focused on two markets: (1) 3-D, digitally animated content developed using Brilliant's proprietary software tool set and Brilliant's B3D file format, and displayed on Brilliant's Digital Projector; and (2) ""live"" online and television auction broadcasts as well as Internet and telephone bidding and e-commerce services through its The Auction Channel subsidiary.