DVD Express Enables Customers To ""Shop The Movies"" With Launch Of Its Studio Store
Eclectic Merchandise Mix From Leading Hollywood Studios And Movie Brands To Have Strong Presence At AOL, MSN, AltaVista, Go Network DVD Express (www.dvdexpress.com), the Internet's leading video retailer has announced the launch of its Studio Store, a new shopping area on its web site that sells movie memorabilia, novelties and collectibles, clothing and branded Hollywood studio merchandise. The DVD Express Studio Store, which compliments its ""Hollywood Backlot"" auctions, will benefit from a heavy presence in the shopping areas of such leading portals as AOL, MSN, AltaVista and Go Network. ""The success of our auction area has spurred demand for the types of products we are offering in the Studio Store. We've leveraged our relationships with the major Hollywood studios and leading Internet portal sites to expand our movie-oriented products and respond to the enthusiasm of our shoppers,"" said Michael Dubelko, founder and CEO of DVD Express. Premier Location at AOL, MSN, AltaVista, Go; Banners at Major Search Engines The Studio Store will have premier anchor position at Shop@AOL under Books, Music, & Videos as well as in the Collectibles area. Shop@AOL resides on AOL Network, AOL.com, CompuServe, Digital City, Netscape, and MCIWorld. At MSN Shopping (http://shopping.msn.com), the Studio Store can be found under the Gifts & Gadgets category. Daily specials such as items from Star Wars Phantom Menace, South Park, and several items from the Poster shop will be featured. At AltaVista/Wildweb.com, DVD Express Studio Store specials are available at every genre page in Movies. At Go.com, DVD Express will include Studio Store promotional copy in its presence in the Entertainment and Shopping areas. In addition, the DVD Express Studio Store will benefit from a banner campaign at search engines Yahoo!, Excite, HotBot, Webcrawler, Lycos and AltaVista as well as at Sony.com and DVD Express affiliate sites. Three Studio Store Shopping Areas The DVD Express Studio Store is divided into three main shopping areas: Movie Marketplace, Poster Palace and Backlot Bazaar. Movie Marketplace - From Hollywood to Hollyweird, Movie Marketplace is where favorite movies and movie characters come off the silver screen and move onto memorabilia like watches, talking dolls, shot glasses, clothes and gag gifts. Find licensed merchandise from movies like Star Wars, Austin Powers and South Park as well as star-oriented fare from the likes of Humphrey Bogart, Marilyn Monroe and James Dean, to name a few. Poster Palace - The Poster Palace puts a wide variety of movies and movie star posters just a click away. From classics like The Wizard of Oz and Vertigo to coming attractions that haven't even hit the theaters yet, Poster Palace is the one-stop for great movie ""wallpaper."" Backlot Bazaar - Backlot Bazaar brings the legacy home with the classic looks of Hollywood's great studios. Now, you don't need to be able to get ""on the lot"" to find sportswear, housewares and specialty items from MGM, Sony, Paramount, and Columbia. About DVD Express DVD Express, based in Los Angeles, California and located on the Web at www.dvdexpress.com, is a leader in entertainment product retailing that immediately provides customers with selection, service, and value. Top rated for customer satisfaction by Harris Interactive and BizRate.com, the company has grown to become one of the dominant forces in video retailing since its launch in April 1997. Merging the future of home entertainment with the future of shopping under the single banner of ""High Speed Entertainment,"" DVD Express offers customers over 4,000 DVD-movie and DVD-ROM software titles at daily discounts of up to 50% as well as music soundtracks and videogames. In addition to online retail, DVD Express is one of the premier Web destinations for DVD, home entertainment and movie enthusiasts, offering a robust online community with entertaining DVD-related editorial content (www.dvd.com), contests, promotions and auctions. DVD Express can also be found online through its partnerships and advertising deals with the AOL Network Keyword: DVD Express), AOL.com, CompuServe, Go.com, NBC's Videoseeker, Compaq, Gateway and AltaVista.