Virgin, Microsoft At Full Speed

Virgin Megastore Online, an e-commerce unit of Virgin Entertainment Group, has partnered with Microsoft Corp. to develop entertainment for high-speed Internet users in a venture called Windows Media Broadband Jumpstart. ""We want to give broadband customers the rich media experience they are expecting,"" said Glen Ward, President of Virgin E-Commerce. ""Up until now, there have been more broadband users than content for them to enjoy."" Virgin Megastore Online (www.virginmega.com) already offers Radio Free Virgin for broadband Internet users and will now offer music and videos. ""The exploding demand for high-quality broadband audio and video content makes it critical to be part of the first wave of broadband leaders,"" said Will Poole, a general manager of Microsoft's Streaming Media Division.Source: Hollywood Reporter