E-Commerce Application For Interactive Television

PSW Technologies, Inc., a leading provider of consulting and systems integration services, has announced an agreement with Commerce.TV to develop an innovative e-commerce application for interactive television.This application will allow cable TV subscribers to conduct commerce over the television and to revolutionize the way consumer products are sold.Commerce.TV, a privately owned technology company headquartered in Boston, Massachusetts. (www.commerce-tv.com), has engaged PSW to design, build and test the set-top based software. Commerce.TV brings the next step in e-commerce to consumers by capitalizing on the popularity, influence and accessibility of television to conduct transactions. PSW will provide consulting and design review services for the project. The two companies are also collaborating to establish the infrastructure required to handle the high volumes of traffic these capabilities are expected to generate.This breakthrough application goes beyond the Internet and extends e-commerce opportunities to television viewers. With interactive television, the television viewer can immediately purchase items by clicking a button on their remote control. The project will include the development of an Electronic Buying Guide system that provides extensive commerce capabilities to television viewers through a combination of their televisions, set-top boxes and cable infrastructure.""Our unique expertise in both the Internet and interactive TV strategically positions PSW as a leader in developing e-business solutions"" said Tim Webb, President and CEO of PSW Technologies, Inc.""The Commerce.TV win highlights the strengths of our business model where we gain early access to next generation applications by helping information technology vendors build their products. Our strong relationship with Scientific-Atlanta (NYSE:SFA) was instrumental in building the expertise needed to assist Commerce.TV.""""We are convinced that interactive television is the next frontier for electronic commerce,"" said Matt Kay, President and CEO of Commerce.TV. ""PSW was the only choice as a partner for Commerce.TV because they have first class skills in the development areas we need, they're responsive and they know the interactive television industry inside and out.""