Amazon.com And Netflix.com Establish Promotional Relationship For The Sale And Rental Of DVD Titles Netflix.com Strengthens Its Focus On DVD Rentals While Amazon .com Handles DVD Movie Sales
NetFlix.com and Amazon.com, Inc. (Nasdaq: AMZN) have announced a marketing relationship focused on making it even easier for online shoppers to rent or buy DVD movies. Under the terms of the agreement, NetFlix.com will direct its customers to Amazon.com for DVD purchases and Amazon.com will offer its customers special promotions for DVD rentals at NetFlix.com. The new online relationship will allow both partners to offer their respective customers even higher levels of service and selection through cross-promotions, special DVD offers and access to virtually every DVD title a customer could want-to rent or buy. ""NetFlix.com has chosen to concentrate all of our energies on our core rental customers, who have made NetFlix.com the world's largest online DVD rental store in seven short months,"" said Marc B. Randolph, President of NetFlix.com. ""At the same time, Amazon.com's reputation for tremendous selection and first-class customer service makes them the ideal partner to handle the sales of DVD movies to our customers. In addition, NetFiix.com looks forward to introducing Amazon.com customers to our compelling DVD rental service through exclusive special offers and promotions."" ""The launch of our new video store has vastly increased our DVD selection and content,"" said Ram Shriram, Amazon.com Vice President of Business Development. ""Working with NetFlix.com, we can extend our service to DVD customers one step further, by offering exclusive special offers from a source that is solely dedicated to helping customers rent DVDs online."" The Amazon.com video store, launched on November 17, 1998, offers more than 2,600 DVDs, all accompanied by Amazon.com's search features and editorial content, which allow shoppers to find exactly the video they want at sharply discounted prices. NetFlix.com is the world's first and largest online DVD rental store. The NetFlix.com online store, located at www.netflix.com, carries virtually every DVD movie currently numbering more than 2,600 titles - and rents them to owners of DVD video players and DVD-ROM equipped PCs. In addition to offering its customers what the compamy says is the world's largest selection of DVD movies, NetFlix.com provides 7-day rentals, same-day-shipping to anywhere in the United States, easy-to-use search features, advance movie reservations, and multi-rental discounts. By focusing on online rentals, NetFlix.com is pioneering a new online retail model and e-commerce category. Founded in 1997, NetFlix.com is headquartered in Scotts Valley, California.