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Digital Projection Inc. Showcases New Electronic Display At ShowEast - First Time In ShowEast's History That A Full-Length Feature Will Be Digitally Projected
Digital Projection, Inc. (DPI), a wholly owned subsidiary of Imax Corporation, today announced its LIGHTNING 10sx electronic display has been selected to project Lions Gate Entertainment and Kevin Smith's ""Dogma,"" in an all-digital format at ShowEast, a cinema industry trade show. This represents the first time in ShowEast's 25-year history that a full-length feature will be projected digitally to the prestigious audience. The movie, starring Ben Affleck and Matt Damon, was transferred from its native celluloid film format to HDTV, an ultra-high-resolution digital video format, and displayed via DPI's electronic projector on a 40-foot wide screen. The screening will take place tonight in Atlantic City as part of ShowEast and will give attendees a first-hand glimpse of the star-studded film projected digitally. The LIGHTNING 10sx utilizes Texas Instruments 1280x1024 (SXGA) Digital Light Processing (DLP) technology and is the highest resolution imaging platform currently available to projector OEM's employing DLP. Yet to be widely released, ""Dogma,"" ""a raucously funny satire,"" received exceptional reviews at the Cannes, New York and Toronto film festivals. ""We are thrilled to present a feature length digital movie at the ShowEast convention. While the concept of 'end-to-end' digital cinema is still well in to the future, we are always happy to show off what we can do today. DOGMA offers us the opportunity to screen a truly unique and inspired film using today's latest digital display technology,"" said Chuck Collins, Digital Projection's National Market Development Manager. ""Lions Gate Films is proud to collaborate with Digital Projection on a special digital screening of Kevin Smith's DOGMA,"" said Tom Ortenberg and Mark Urman, Co-Presidents of Lions Gate Films, Releasing. About Digital Projection In September '99, Digital Projection International was acquired by Imax Corporation (Mississauga, Ontario) and currently operates as a wholly owned subsidiary. Group and has been instrumental in the development and application of the Texas Instruments Digital Light Processingô (DLPô) technology for projection systems. The POWER & LIGHTNING Displays line of projectors is capable of projecting enormous digital images - well over 60-feet wide - from any video, computer or HDTV source. In June 1998, Digital Projection was awarded an EmmyÆ for technical achievements in broadcast engineering by the Academy of Television Arts and Sciences, Los Angeles. POWER Displays are the first and only projector to win the coveted award. Digital Projection's worldwide presence includes offices in North America, England, Europe and the Far East.