Chapters Online Inc. Signs Multi-Product Merchant Agreement With Canoe.com To Sell Books, Video And DVDs Online
Chapters Online, a Canadian e- commerce company which operates www.chapters.ca, the leading Canadian online retailer, announced it has enhanced its marketing partnership with CANOE (www.canoe.ca), Canada's Internet network, to include videos and DVDs. Building upon its book merchant agreement with Canoe announced in May 1999, the deal includes banner advertising, weekly video/DVD product features within Canoe's ""Shop.canoe.ca"" shopping area, and hypertext ""Buy-it"" buttons throughout the Canoe site that allow Canoe visitors to purchase books, videos and DVDs from Chapters.ca. Movie lovers visiting the Canoe site can now locate their favorite videos and DVDs by title, director and lead actor, or by popular genres such as comedy, drama, action and science fiction. With new releases added daily, Chapters.ca currently offers more than 40,000 video titles and 5,000 DVD titles online. To help shoppers find the movies they want, Chapters.ca provides a weekly list of recent releases as well as a Canadian ""Top 10"" video and DVD list on the CANOE Web site. In addition to movies, customers can purchase popular videos in categories like fitness and exercise, music performance and special interest at Chapters.ca. ""Chapters.ca and Canoe have been successful in selling books online and we are excited to extend this agreement to include videos and DVDs,"" said Rick Segal, President, Chapters Online. ""With the addition of videos and DVDs, we are able to introduce Chapters.ca to a new group of Canoe visitors."" The Canoe Web site attracts an audience of 3.3 million unique users and more than 50 million page views per month. Canoe's six nationally branded products include SLAM! Sports, JAM! Showbiz, Money, Cnews, C-Health, autonet.ca, in addition to six Sun Media newspapers. The site also offers a variety of other services including personalization, free e-mail, weather, lotteries and more. ""As the e-commerce industry in Canada continues to grow, Canoe is committed to offering our visitors a wide selection of information sources and shopping choices,"" said Wayne Parrish, President and CEO, Canoe. ""By expanding our partnership with Chapters.ca, we are making it easy for Canoe users to purchase books, movies and DVDs from a Canadian online retailer."" About Canoe Launched in March, 1996, Canoe is a division of Quebecor and has grown to become one of the top interactive sites and a leader in the Canadian new media landscape. With a multitude of existing vertical products and new ones being added all the time, Canoe is able to specifically target and meet the evolving needs and diverse interests of their on-line audience. About Chapters Online Inc. Chapters Online Inc. is a Canadian e-commerce company which operates www.chapters.ca, a leading Canadian destination for online shoppers. The Chapters.ca Web site features more than 4 million book, music CD, video, DVD and software titles from around the world at Canadian prices and with a unique focus on products of interest to Canadians. Committed to providing a convenient and hassle-free e-commerce experience, Chapters.ca offers a secure shopping environment, easy-to-use search tools, and industry leading customer service. Chapters Online also supports the growth of Canada's e-commerce industry through one of the Internet's leading affiliate programs for Web site owners. In September 1999, Chapters Online became the first publicly traded online retailer in Canada and a separate and independent company from Chapters Inc. Chapters Inc. (TSE:CHP), Canada's largest book retailer, retains a majority ownership stake in Chapters Online and together the companies operate e-commerce kiosks at all Chapters stores across Canada. To learn more about Chapters Online, visit the Web site at www.chapters.ca/aboutus. Source: Market News Publishing