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Turner Broadcasting System, Inc., Warner Bros. and OpenTV Partner To Develop And Market Interactive Television Applications
Warner Bros. and Turner Broadcasting System, Inc. (TBS, Inc.), both Time Warner Inc. companies, have formed a strategic alliance with digital interactive television software leader OpenTV to develop and market enhanced interactive television applications worldwide. The partnership is designed to develop and implement technology that enhances conventional television programs and television advertising with interactive information and e-commerce services. The initial focus will be on enabling a wide range of TBS, Inc. and Warner Bros. programming genres with interactive features. Later, the parties will market interactive applications to other companies, as well as jointly market enhanced interactive television applications to cable, satellite and terrestrial broadcast operators. ""OpenTV employs innovative technology that presents interesting opportunities for the networks and businesses of Turner Broadcasting,"" said Steven J. Heyer, President and Chief Operating Officer, TBS, Inc. ""Our company's agreement with OpenTV represents a recognition of its potential and a commitment to learning, testing and exploring the product it has pioneered."" ""This technology allows us to take full advantage of the digital world and to augment, rather than further commercialize, our programming,"" said Kevin Tsujihara, Senior Vice President, Strategic Planning & Development, Warner Bros. ""We are looking to develop the most meaningful interactive television content for our audiences, enhancing and, possibly even revolutionizing, the entertainment experience, as the Internet did for the PC."" ""Our software, coupled with the superior programming of Warner Bros. and the Turner Broadcasting networks, will allow us to attract viewers to the world of interactive television,"" said Jan Steenkamp, OpenTV CEO. ""Now, with the click of a remote, users can have an enhanced viewing experience without leaving the TV. For example, if they are watching CNN and would like to learn more about a breaking story, they can check the latest headlines without leaving the program."" About Warner Bros. and Time Warner Entertainment Company Warner Bros., a Time Warner Entertainment Company, is a global leader in the creation, production, distribution and marketing of all forms of entertainment and their attendant businesses. Turner Broadcasting System, Inc., a subsidiary of Time Warner Inc., is a major producer of news and entertainment around the world and the leading provider of programming to the basic cable industry. About OpenTV OpenTV is the worldwide leader in interactive television software for the digital set-top box providing a complete end-to-end solution for the development and delivery of interactive services via digital satellite, cable, and terrestrial broadcast. OpenTV set-top box software has been shipped with, or installed in, more than 4.3 million digital set-top boxes worldwide. To date, OpenTV software solutions have been deployed by 13 television networks worldwide, including British Sky Broadcasting (BSkyB) in the United Kingdom and TPS in France. EchoStar's DISH Networkô is scheduled to launch interactive services utilizing OpenTV software in the U.S. early next year. OpenTV is a registered trademark of OpenTV, Inc. Java and all Java-based trademarks and logos are trademarks or registered trademarks of Sun Microsystems, Inc. in the U.S. and other countries. All other trademarks are the property of their respective owners. The OpenTV set-top box software is licensed to more than 20 digital set-top box manufacturers, and OpenTV's authoring tools are licensed to more than 100 independent developers and content and service providers. OpenTV is a member of the Digital Video Broadcasting (DVB) project, CableLabs OpenCable initiative, ATSC DASE, and JavaTV. OpenTV is a licensee of Personal Javaô from Sun Microsystems (Nasdaq: SUNW). OpenTV is now supported by investments from seven leading Internet and broadcast companies including America Online (NYSE: AOL), General Instrument (NYSE: GIC), Liberty Digital (Nasdaq: LDIG), News Corporation (NYSE: NWS) and Time Warner (NYSE: TWX) in addition to Sun Microsystems and MIH Limited (Nasdaq: MIHL). Worldwide headquarters for OpenTV is located in Mountain View, California, with European operations in Paris, France and offices in Seoul, South Korea and Beijing, China.