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Texas Instruments ""Golden Note"" Award
Texas Instruments (TI) announced today that its innovative Digital Light Processingô (DLPô) technology had received the 'Golden Note' award from The Academy for Advancing High Performance Audio & Video. The award recognizes DLP as 'The Most Innovative Video Technology'. The award was received on behalf of TI by Connie Valentine and Pete Broas, representing the 'DLP Home Entertainment' team at the Academy's Award Banquet at the Indianapolis Westin Hotel. ""We're delighted to have been recognized by the Academy,"" said Dale Zimmerman, Business Manager for Home Entertainment Systems in TI's Digital Imaging Division. ""While DLP has been recognized for being the most innovative video technology, it has also had to withstand the scrutiny of the Academy's panel and members in terms of the image quality it delivers. Those who saw the first-ever public demonstration of our prototype DLP-based home entertainment system at INFOCOMM in June will confirm that DLP delivers industry-leading video image quality."" The Academy Advancing High Performance Audio & Video exists to symbolize excellence and outstanding quality in high performance audio and video equipment. Its objective is to assist consumer education via seminars and trade events, the promotion of products and the provision of advice in order for members to obtain the highest standard of business practice. More information about the Academy can be found at http://www.avacademy.com. The majority of DLP-based projectors have traditionally been used in business applications. Increasingly, however, DLP-based projectors are being marketed to discerning home entertainment and home theater customers. In April and May of this year, TI announced agreements with Hitachi and Mitsubishi, under the terms of which the two companies will develop large screen, HD-capable home entertainment systems based on DLP technology. The first products developed under the terms of this agreement are expected to come to market in the second half of 2000. ""1999 has been an exciting year in the development of DLP technology,"" said Sherel Horsley, Senior Vice President and Manager of Marketing for TI's Digital Imaging division. ""The agreements we have signed with Hitachi and Mitsubishi confirm our belief that DLP can be a significant home entertainment technology. The public demonstrations of DLP Cinema - featuring 'Star Wars: Episode 1 - The Phantom Menace' and 'Tarzan' - confirmed that DLP delivers the best image quality you can get. And the announcement of sub-5 lb ultraultraportable projectors - by Compaq and InFocus ñ confirmed that DLP uniquely enables the development of the industry's lightest, brightest projectors. My advice to anyone interested in the audio-visual or home entertainment markets would be - ""Watch this space!"""" Today, TI supplies DLP subsystems to more than thirty of the world's top projector manufacturers, who then design, manufacture and market DLP-based projectors. Over the past three years, DLP-based projectors have consistently won some of the audio-visual industry's most prestigious awards, including, in June 1998, an Emmy Award from the American Academy of Television Arts & Sciences. Since shipments began in early 1996, TI has delivered over 185,000 DLP subsystems to its customers. There are now over fifty DLP-based products in the market. At the heart of TI's Digital Light Processing technology is the Digital Micromirror Device (DMD), an optical semiconductor chip that has an array of 480,000 (SVGA), 786,000 (XGA) or 1,310,000 (SXGA) hinged, microscopic mirrors mounted on a standard logic device. These tiny mirrors operate as optical switches to create a high resolution, full color image. About Texas Instruments Texas Instruments Incorporated is a global semiconductor company and the world's leading designer and supplier of digital signal processing and analog technologies, the engines driving the digitization of electronics. Headquartered in Dallas, Texas, the company's businesses also include materials and controls, educational and productivity solutions, and digital imaging. The company has manufacturing or sales operations in more than 25 countries. Texas Instruments is traded on the New York Stock Exchange under the symbol TXN.