For more information, contact John Taylor Zenith Electronics Corporation, 847 391 8181, Melany Whalin, Woods Industries, Inc., 317 814 7399, or both at the respective internet contacts below.
Zenith And Woods Industries Join Forces To Offer Expansive New Line Of Consumer Electronics Accessories
Leveraging combined sourcing, marketing and product development resources, Zenith Electronics Corporation and Woods Industries have created a unique alliance that has resulted in the introduction of a complete line of high-performance consumer electronics accessories. The Woods and Zenith relationship results in the delivery of more than 400 products to the retail market. This alliance between Woods and Zenith is the latest step in each companiesí long-term plans to offer a wider variety of high quality accessories products to the consumer electronics marketplace, by building on both companiesí accessories merchandising and marketing initiatives. In addition, this alliance creates a seamless sales effort that gives both companiesí sales forces full access to all accessory product lines in their respective distribution channels. For Woods, this is its latest initiative to join forces with companies that have respected and well-known brand names. For Zenith, the deal enhances the companyís already-strong brand name and reinforces its commitment to the accessories market. ""Consumer electronics accessories have been an important segment for Zenith for many years. Now, with the growing convergence of television and audio systems ñ and with new high-end products such as DVD and others in the market ñ the demand for these types of accessories will only increase,"" said Bill Sims, President of Zenith Sales Company. ""We chose to enter into this alliance with Woods because of Woodsí attention to quality and its expertise in sourcing and distribution that meets Zenithís high standards."" Daniel Esposito, President of Woods Industries, said, ""Our alliance with Zenith is another step in Woodsí growth in electronics. Zenith brings Woods into a new product area of consumer electronics with its technological expertise and key relationships. This is an important step in our long-term strategy of offering the best products under well-known brands that consumers trust and value. We introduced this strategy to the market last year with the introduction of our IBM line of computer accessories, and Zenith further enhances our growth in the consumer electronics marketplace."" According to Len Coakley, Vice President of Accessories for Zenith Sales Company, capitalizing on the sales, marketing and distribution expertise of Woods and Zenith increases the prominence and availability of Zenithís accessories across all markets. ""Woods enjoys an excellent relationship with the mass market, home center hardware, computer and small office/home office industries, which are key targets for Zenith moving forward. Zenith complements those ties by bringing strong relationships and expertise to Woods in the power retailer, buying group and TV/Appliance channels. The partnership will greatly expand both companiesí reach within all sectors of the consumer electronics industry."" The Woods/Zenith alliance enables both companies to offer superior performance consumer electronics accessories, including: Audio/Video accessories - The full line of Zenith audio/video accessories include television cables, switches, splitters, jacks and adapters. Home Theater accessories ñ Zenith home theatre accessories include upgraded, high-end cables, switches and other products that allow users to connect the components of home theatre systems. Power Protection devices ñ The full line of Zenith power protection devices includes a varied surge protectors and multiple-outlet devices that feature modem, cable and DSS protection. Digital Video accessories - Zenith digital video products, including FireWire and Fiber Optics accessories, are all digital-ready and are optimum for DSS, DVD, laser disc and other digital-related consumer electronics. Universal Remote Controls - All Zenith universal remote controls feature two-times the memory of most competitive brands, making them compatible with a wider variety of devices. Antenna, Antenna Hardware and accessories - Zenith antennas feature newly designed in-home and outdoor selections and are digital-ready. Antenna hardware and accessories include mounts, blocks, clips, rotors and other related products. Home Security and Controls - Zenith home security and controls products include security cameras, switches, and other security-related products. Other product groups offered by Woods and Zenith include wall mounts, videotape rewinders, headphones, videotapes, and small office/home office cords.