SRS Labs' TruSurround Awarded Major Design Win By Thomson Consumer Electronics (RCA)

SRS Labs, Inc., (Nasdaq: SRSL), the world's leading provider of audio and voice technologies to over 170 consumer electronics companies, including such industry giants as Sony, Philips, Pioneer, Lucent Technologies, General Instrument and Sennheiser, has earned another key design win for its two-channel (virtual) surround sound technology, TruSurround(R). Today the company announced that Thomson Consumer Electronics (RCA) has adopted the patented TruSurround technology as their standard audio enhancement technology for all DVD players for their 2000 year product offerings.TruSurround is designed to take advantage of the new multichannel audio standard for DVD, which is Dolby Digital(TM). While digital sound brings unparalleled quality, a consumer must have multiple speakers in order to take full advantage of the 5.1 separate audio channels of Dolby Digital. SRS Labs realizes that this is not always an option and that sometimes it is difficult to surround an individual with six separate speakers. To overcome this challenge, SRS Labs developed TruSurround which processes the six discrete channels of digital audio into just two channels, retaining all of theoriginal audio information and giving the listener the perception that they are surrounded by additional ""phantom"" speakers. With its heritage traced to the patented Head Related Transfer Function-based (HRTF) SRS technology, TruSurround envelopes the listener in the most sensational two speaker sound ever experienced.Thomson Consumer Electronics joins other world-class TruSurround customers, including Sony, Philips and Pioneer, in bringing the advantages of leading-edge virtual surround sound to their quickly growing DVD and digital television customer base. Thomson will be introducing an entire new DVDproduct line-up for 2000 that includes a new look, improved on-screen user interfaces, enhanced scan modes, sophisticated new ways of viewing movie content and unsurpassed sound quality with the implementation of TruSurround.The Thomson brand name is recognized globally for its design excellence and quality in the digital entertainment arena. With a 20% market share in DVD sales, their implementation of TruSurround further cements the technology's position as the virtual surround sound standard worldwide. Theirnew line will include players from $199 to $599 retail - offering TruSurround to customers shopping in every price category.""We're very happy to be launching SRS Labs' TruSurround technology in our 2000 line-up,"" stated Mark Lampe, Product Planning Manager, DVD, of Thomson. ""As the market becomes increasingly sophisticated, manufacturers are constantly challenged to bring true differentiation to their products.Virtual surround sound is a natural for the DVD line, and TruSurround delivered the performance our engineers and customers demand.""""As digital entertainment products gain inroads in our daily lives, TruSurround is gaining momentum and realizing its market potential,"" Tom Yuen, Chairman and CEO for SRS Labs, Inc. ""In the two short years since TruSurround's launch, it has been well received by our customers and consumers alike. We are just now seeing the momentum and anticipate growth for this technology to further increase in the next few years. ""We're proud that Thomson has expanded their use of our technologies from TVs into DVD players and we look forward to many years of successful product enhancements as we further develop our partnership.""About SRS Labs, Inc.SRS Labs is a leading provider of audio and voice enhancement technology solutions. SRS Labs' business consists of licensing technologies to manufacturers of consumer electronics, computer, game and telecommunications equipment; the design, manufacture and distribution of components, integrated circuits, sub-assemblies and finished products for the consumer electronicsand home entertainment markets; and the marketing of audio software and hardware products over the Internet. For more information on the company's worldwide licensing program or its design and manufacturing capabilities, visit the SRS Labs corporate Web site at the first below internet contact. The company's Internet audio software and hardware products can be found at the second below internet contact.Source: SRS Labs, Inc.