Outlaw Audiom 18 Denbow Road, Durham, NH 03824, Phone: 603 868 5557, Fax: 603 868 6634, Toll Free: 800 392 1393, E-mail: info@outlawaudio.com, Web Site: www.outlawaudio.com.
Outlaw Audioís First Product - A 5 x 165 Watts Home Theatre Amp Sold Only On the Internet For $1,099
Outlaw Audio, a brand new company that sells exclusively on the internet at www.outlaw.com, introduced its first product here today, a five channel home theatre power amplifier. The Outlaw 750 amplifier is rated at 165 Watts per channel yet it costs $1099, roughly 40 percent less than comparable products sold through conventional retail outlets. Engineer for sound quality, durability and power output, the Outlaw 750 is designed to take any high performance Dolbly DigitalÆ or DTSÆ Digital Surround home theatre system to the limits of its performance and beyond. With all channels driven, the Outlaw 750 is FTC rated at 165 Watts per channel into an 8-ohm load, or 250 Watts per channel into a 4-Ohm load from 20-20,000 Hz, at 0.05% THD. The architecture of the Outlaw 750 is built around five interchangeable amplifier modules. Each module contains its own power supply, six discrete output transistors and 20,000 uF of power filtering by computer-grade, premium electrolytic capacitors. Rather than use noisy cooling fans to cut costs, each module employs a huge milled-aluminum heat sink with over 400 square inches of surface area ñ almost 15 square feet for all five channels. The power supplies draw current from a single massive 1.5 KVA toroidal power transformer with two outputs winding for each channel. The rugged chassis of the Outlaw 750 is made of powder-coated, 13-guage steel and utilizes heavy-duty military-grade glass-epoxy circuit boards. All the circuit components are of premium audiophile-grade quality. Confident of the quality and durability of the Model 750, Outlaw Audio offers a 30-day, money-back guarantee. If for any reason the customer is not delighted with the purchase, he or she may return it for a full refund (less shipping). All Outlaw Audio products carry a five-year warranty. The Outlaw Audio Model 750 Home Theater Power Amplifier is now available for$1,099 only at www.outlawaudio.com. Outlaw Audio is a privately held, US based company that specializes in the design, manufacturing and marketing of its own brand of high quality audio/video products exclusively via the Internet. About Outlaw Audio The Company Outlaw Audio is a new and completely different kind of consumer electronics company. Our high performance products are available to you exclusively on the Internet. Therefore, the only place you will be able to evaluate our offering is in your own home, where it counts the most. While there are other Internet retailers that sell consumer electronics products, most of them are merely reselling the same merchandise that is commonly available through traditional sales channels. By contrast, Outlaw designs and manufacturers its own brand of high performance audio/video components. The advantage of this approach is obvious. By offering these products directly to you we can eliminate the expense of conventional retail mark-up. As a result of this new approach, an Outlaw designed component offers you substantially more performance for a much lower price than any competing product. You may be wondering why we have chosen the name Outlaw for this new venture. We want to express, in a dramatic way, our distinctive approach to the high performance audio/video marketplace. Traditionally, manufacturers communicate with and sell to retailers. In turn, the retailers sell to the consumers. The conventional wisdom for this approach has been that audio/video products in turn are so sophisticated and complicated, that only a dealer could explain the intricacies and operation of these components to the customer. Well, we have just broken these ""rules"" in the same way that Dell, Gateway and a host of other world class companies who offer great computer products have also broken these rules. The success of these companies prove that when consumers are provided with accurate and easy to comprehend information, they can make sophisticated buying decisions without the need to visit a conventional retail store. Many people in the consumer electronics industry may not want to hear this, but the Internet, if utilized properly, is the best way to offer products to the customer. In addition to the compelling advantage of removing one stage of cost markup, the Internet also allows the manufacturer to move even closer to you. Since the design and manufacture of the products that Outlaw sells is under our direct control, we are more familiar than anyone else with how these products work. If you choose, we can provide you with all documentation, including the instruction manual, before you buy. And with the click of a mouse and a few keystrokes you can tell the Outlaw design team, what you like, or what we can do better, in addition to asking us any technical questions. The bottom line is that, with Outlaw Audio, you are going to get great products at incredible prices, offered to you directly by the people that design and manufacture them. Think of this as a cooperative venture between you and the Outlaws, your new direct source for high performance audio/video products. Just Who Are the Outlaw? The ""Outlaws"" are a group of audio/video products designers, engineers, and marketers who have been in the consumer electronics industry for a long time. We have worked with, or consulted for, well over 25 companies in our business. Together, we have been involved in the design and manufacturing of over 150 different audio and video products. Many of our design have won industry awards for innovation and value. In fact, if you are an audio/video enthusiast, there is a very good chance that you own at least one or two products we have designed. Through the year, we have worked with each other, or completed with one another, yet at the same time we have become goods friends. When we get together at industry shows, we always trade stories about how weíve had to compromise this feature, our companyís needs. About a year ago, at one of our trade show get-together breakfasts (where bragging and exaggeration are the hefty side dishes that accompany the bagels and lox and the eggs and bacon), someone brought up the idea of forming our own company. Fantasies were abundant in that ""what if"" conversation. We all wanted to design and manufacture products without corporate interference, and deliver them directly to the consumer. If we could accomplish this, then we knew that we could accomplish this, then we knew that we could offer the best values in the industry. At that same breakfast, we also concluded that the explosive growth of Internet commerce could make all of this possible. We realized that the Internet was the quickest, most direct way to reach our potential customers. (It was a very long breakfast.) On that day we decided to form a new company and a new brand name, a company that would design and produce itsí own products and sell them only on the Internet. On of the definitions of an outlaw is "" a person who rebels against established rules or practice-a nonconformist."" The term OUTLAW seemed fitting for the name of our new company-one that would break all the conventional rules of retail commerce. So Outlaw Audio is proud to present our first product, the Model 750 five-channel power amplifier. It is one of the best performing, multi-channel amplifiers in the industry, and we are certain that it is the best value in the marketplace. The Outlawsí Code Most companies have a corporate mission statement, a summary of the business approach and philosophy of the corporation. That is all well and good, but weíre Outlaws and we live by something more serious than a mission statement: Outlaws have a CODE: 1. IF THE PRODUCT IS NOT A GENUINE VALUE, THE OUTLAWS WONíT BUILD IT. ñ The marketplace is already full of brand name products with excellent performance. If we canít deliver something that gives more performance for the same or a lower price, we wonít build it. 2. THE OUTLAWS ALWAYS SHOOT STRAIGHT. ñ Outlaws deliver factual, easy to understand product explanation without knocking our competitors. We will describe all of the advantages of our products. Then you can make a decision based on our information and anything you might gather from competing manufacturers. 3. OUTLAWS LIKE THE SIMPLE LIFE. ñ Every time we hear the term "" flexible,"" we run for cover. We believe that flexible is all too often a code word for ""complicated."" Have you ever tried to program a ""flexible"" VCR, or use a word processing program touted as ""feature packed and flexible?"" we vow to design products that are easy to use without sacrificing any of the features that you really need. 4. OUTLAWS ARE LOYAL TO THEIR ""FAMILY."" ñ Once you become an owner of one of our products, you will not be forgotten. We promise to assist you with your questions and to give you honest advice about the rest of your audio/video system. As a member of our extended family we will stay in touch long after your purchase. The Outlawsí Factory ""Factory? Weíre Outlaws! We donít need no stinkiní factory!!"" Actually, we have no factory, and we never will. If you are not building huge quantities, factories are very inefficient and add unnecessary overhead to the final manufacturing cost. We are designers and engineers. First, we spec and design products, and then we locate the best possible venue for their manufacture. For example, the Model 750 is built to our design specifications in one of the best amplifier manufacturing facilities in the United States. For our next project, a high-end but value priced preamplifier-processor, we are working with one of the leading experts in this field. We have also researched and identified one of the most sophisticated manufacturing facilities in the industry to build our final design. We are convinced that by matching a specific product to its ideal manufacturing venue, we will always deliver the best and most cost-effective components. This development and manufacturing model, combined with a direct sales channel exclusive to the Internet, allows us to offer the best possible value to our customers. How To Decide That An Outlaw Product Is What You Need First, feel free to e-mail or call us at (800) 392-1393 with any questions about your system. We will be happy to help you determine if our product is appropriate for your needs. We want you to be a long-term customer, and we are going to do our best to give you confidence in our recommendations. Second, once you buy from us, you will have a thirty-day, money back guarantee. If for any reason you are not completely delighted with your purchase, you may return it for a full refund. We will, however, ask you to pick up the cost of the freight. All of these details are in the section on our return policy.