HiFi.com Named Authorized Online Retailer For Sony Electronics Products
HiFi.com, one of the Internet's most complete audio and video shopping resources, announced today that it has become one of a select group authorized to sell Sony Electronics products over the Internet. As part of this agreement, HiFi.com has developed an exclusive shopping area - ""The Sony Store@HiFi.com"" dedicated to Sony home audio, video and digital imaging products. HiFi.com is a sister company to Cambridge SoundWorks and a wholly owned subsidiary of Creative Technology, Ltd. (Nasdaq: CREAF). ""HiFi.com's agreement with Sony is testament to our growing prominence in and commitment to the online consumer electronics category,"" said Michael Sullivan, President of HiFi.com. ""Being named a Sony Authorized Internet dealer means HiFi.com ultimately protects the consumer. They'll get a first-rate buying experience - featuring the latest models, all backed by the full Sony warranty, and supported by a Sony-trained Customer Service Call Center. The customer takes no risk that they're buying 'gray goods' that may not have the same features, and may not be warranted."" Sony products will join HiFi.com's wide selection of audio/video products. Selections from Sony will include home audio products like CD players, receivers, turntables and cassette decks; portable stereos; MiniDisc recorders and players; home video products, including TrinitronÆ TVs, DVD players, satellite systems and VCRs; camcorders; digital imaging products such as digital still cameras and camcorders; and WebTVÆ terminals. As with all of its product offerings, HiFi.com will provide consumers who purchase Sony products the Internet's friendliest consumer purchase policies. This includes free shipping, a 45-Day Total Satisfaction in-home trial guarantee (with free return shipping*), E-maticô price protection, and E-xtendedô warranty protection. Users can also customize the site's navigation according to their electronics expertise (whether a beginner or the most advanced audiophile or videophile) and use a comprehensive selection of audio research and comparison-shopping resources. Aggressive Branding Strategy In its continued effort to lead and define the online consumer electronics shopping experience, HiFi.com capped off the year with an aggressive off and online branding strategy. The company has developed a multi-million dollar brand-building campaign that includes a national television and radio advertising program running on CBS and Fox Television, and the CBS Radio Network. Offline banding efforts are also complemented by an online initiative with leading Internet portals including Yahoo!, AltaVista, and Excite, as well as major consumer destination sites such as E! Online, CDNow, Rollingstone.com, ESPN.com, and NFL.com. Note: *Polices and e-commerce features subject to change and to certain conditions. See HiFi.comís site for specifics. Certain large TVs and heavy or oversized products do not qualify for free shipping or free return shipping. These products, most of which cannot be shipped by UPS, will be shipped to the customer's home using HiFi.com's custom delivery service for a flat fee of $100. Those products will be delivered to the customer's home by movers, unpacked and placed in the room of their choice. About HiFi.com HiFi.com, a wholly-owned subsidiary of Creative Technology, Ltd., is the ultimate authority and provider of online home entertainment products, making the shopping experience the most satisfying and most positive one consumers can have when purchasing home audio and home video products. HiFi.com, sister company to Cambridge SoundWorks, was created to provide its online customers the world's leading brands of consumer electronics for home entertainment. With extensive selections, valuable information and exceptional advice from the finest collection of audio, video, and home electronics experts, HiFi.com can deliver the goods that best fit the customer's needs. HiFi.com is the Internet's exclusive e-tailer for Marantz, Celestion and Cambridge SoundWorks in home audio, and is an authorized e-tailer for Onkyo, Infinity, Harman Kardon, JBL, Philips, Samsung, JVC, Panasonic, Aiwa, Niles, Russound, Kodak and Creative Labs, Inc. Source: HiFi.com Web Site: http://www.HiFi.com