Play Incorporated Spins-Off New Company To Enable Thousands Of Streaming Media Producers

Today at Streaming Media West, Play Incorporated announced a new spin-off company aimed to foster growth in the streaming media industry through a strong network of affiliates, including content producers, bandwidth providers, entertainment networks, portal sites and advertisers. The company, Play Streaming Media Group (PSMG), expects the results of its Affiliate Program to enable thousands of new broadband content producers and networks by reducing the barriers for any organization wishing to communicate with streaming media.PSMG ultimately seeks to empower thousands of content producers through its Affiliate Program, which provides members exclusive production solutions, licensed technology, brokered talent and content, and connects producers with advertisers. Current PSMG affiliates include a large majority of the Internet's pioneering producers and entertainment networks, including Pseudo, DEN, INTERVU and AENTV. Company officials expect its number of Affiliate Members to grow beyond one thousand before the end of next year.""Clearly the convergence of Internet and television is making the largest impact in mass media since radio gave way to broadcast television,"" said Stephan Bouchard, PSMG's Vice President of Business Development. ""PSMG will accelerate the industry's potential by empowering corporations, schools, production companies, Internet-TV networks, bandwidth providers, and portals to take advantage of this exciting new medium.""PSMG's technology contributions include a use and license agreement for Play's GlobeCaster, a complete Internet broadcasting system that replaces hundreds of thousands of dollars worth of high-end broadcast production equipment. GlobeCaster and other technologies allow PSMG affiliates to create and broadcast high-quality content for a fraction of the cost of traditional network television.At a time when low-cost cable programs can cost $1 million an hour to produce, PSMG affiliate members have access to technology that lowers the cost of producing sophisticated shows down to only a few hundred dollars.With 137 million homes broadband ready, analysts from Paul Kagan Associates forecasts that the market for Internet broadcasting including direct revenue from advertising, the sharing of merchandising revenues, and pay-per-view performances- will be just shy of $20 billion by 2008.""This may represent the biggest opportunity in broadcasting in the last 50 years,"" Bouchard added. ""The potential for content creators and advertisers is staggering.""

For more information about PSMG, phone 916 631 1714, e-mail info@psmg.net, or visit www.psmg.net.