9-Dec-99

Terran Interactive And Encoding.com Partner To Complement Streaming Media Production Tools With Encoding Services

Terran Interactive, a wholly-owned subsidiary of Media 100, Inc. and leader in streaming media production tools, and encoding.com, a creator of digital media business solutions and the leading provider of optimized audio and video encoding services for the Internet, Wednesday announced a partnership to offer a complete solution for streaming media developers. Through the partnership, encoding.com will provide its industry-leading digital media encoding services to Terran Interactive's world-wide customer base of entertainment, broadcast and Internet content developers. Additionally, encoding.com will incorporate Media Cleaner Pro into its patent-pending Optimized Encoding System to allow its customers to enjoy the benefits of a Media Cleaner enabled solution. Also as a result of this announcement, the two companies are working together to refine streaming media technology, tools and techniques to ensure the widespread deployment of high quality streaming media for the Internet. By working with encoding.com to provide a complete capability enabling content developers to simplify the streaming media process (shoot, edit and stream content with a suite of integrated applications and solutions), Terran Interactive's streaming media production tools are enabling a new breed of content developer to produce and deliver streaming media images over the Internet. By partnering with Terran, encoding.com is ensuring its customers the highest quality streaming media output and services available in the marketplace today. ""encoding.com is clearly the dominant force on the Internet for media encoding services,"" said John Molinari, Chief Executive Officer of Media 100. ""Moving forward, we'll be working very closely to tackle the complexities involved in streaming media production and simplify the task for web developers and content creators across the Internet. The results will have tremendous implications on the future of streaming media."" ""We see a significant value in collaborating with Terran Interactive to deliver even more valuable tools, solutions and services to the streaming media marketplace,"" said Martin Tobias, Minister of Order and Reason, CEO and founder of encoding.com. ""We look forward to the expansion of an already successful relationship with Terran Interactive, and now that we're turning our collective attention to the issues facing the streaming media marketplace, the result will be an exponential rise in the quality and quantity of streaming images over the Internet across all industries."" Why Streaming Media Production Solutions? Streaming media is being quickly adopted by a broad range of people, from those endeavoring to increase the impact of their Web sites to sophisticated organizations driving revenue and profits with online, video-enabled, e-commerce applications. Corporations are using the Web to broadcast everything from in-house training films to earnings and product announcements. Independent film producers see the Internet as a way to reach their audience directly. And Web broadcasters are creating original content for Internet distribution - essentially creating Internet ""TV stations."" The Multimedia Research Group, a market-data firm based in Sunnyvale, California, predicts the number of Web sites that offer video will triple next year alone. Terran Interactive's streaming media production tools are aimed at this new market created by Web professionals wanting to reach the expanding Internet audience with high-quality streaming media. Both companies will be demonstrating their streaming media innovations during Streaming Media West '99 at the San Jose Convention Center from December 7 through December 9. About Encoding.com Encoding.com is at the forefront of advancing the Internet by enabling a totally new experience of audio and video on every Web page. encoding.com empowers companies to experience the art of the possible by providing the most advanced digital media services, consulting, and applications. Industry and entertainment leaders such as Cisco, Sony, Disney, Capital Records, Warner Bros. Online, and the Discovery Channel reached for a new level of experience by optimizing their digital audio and video content through Encoding.com. Experience Encoding.com's digital reality at www.encoding.com. Or contact them through Alexander Graham Bell's vision at 206 832 4000. About Terran Interactive Founded in 1995, Terran is a wholly owned subsidiary of Media 100 (NASDAQ: MDEA) with offices located in Los Gatos, California. Terran's mission is to develop powerful and easy-to-use tools that producing optimized streaming media, enabling users to deliver the highest quality media via the Web, broadband, CD-ROM and DVD. Media Cleaner Pro, Terran's flagship product, is recognized as the industry standard for compressing digital media. Media Cleaner Pro is the only cross-platform tool on the market that supports all the dominant video, audio and still image formats including QuickTime 4, RealSystem G2, Windows Media, MPEG, AVI, MP3 and many others. About Media 100 Inc. Media 100 Inc. (NASDAQ:MDEA) focuses on the digital content creation and streaming media marketplace. Media 100 product lines include Media Cleaner, the industry standard video streaming software developed by its subsidiary Terran Interactive, and the award-winning Media 100 and Finish digital video systems. With over 24,000 Media 100 and Finish digital video systems installed in more than 50 countries worldwide, the Company's digital video systems are used in the creation of programs for broadcast and cable television, education, corporate training, animation, CD-ROM, DVD-ROM and streaming media for the Internet.

For more information about Terran Interactive, visit http://www.terran.com or phone 408 356 7373. For more information about Media 100 Inc., visit http://www.media100.com.