Arthur D. Little Takes Equity Stake In AudioTrack Watermark Solutions

AudioTrack Watermark Solutions, the developer of advanced watermarking tools and services for audio content, today announces a research and development partnership with Cambridge Consultants Limited (CCL), the UK-based division of the world renowned Arthur D. Little consulting firm. Under the terms of the agreement, CCL takes an equity stake in AudioTrack.""As an innovator in technology consulting for over 30 years, Arthur D. Little's Cambridge Consultants Ltd. provides its partners with a level of R&D unequalled by other scientific consulting firms,"" says Steve Barlow leader of CCL's Embedded Digital Systems Group. ""We chose to work with, and invest in, AudioTrack because we believe that their research and development was done at a caliber that we fundamentally support. By combining our scientific expertise with AudioTrack's superior technology and market sense, we are confident that AudioTrack will become the leading provider of watermark solutions to the entertainment industry.""AudioTrack and CCL have worked together in the past to enhance AudioTrack's patented watermark technology for audio files. The result of this expanded partnership announced today is that AudioTrack will now have fuller access to CCL's world renowned research and development capabilities. By combining AudioTrack's strengths in software development and commercial experience with CCL's broad knowledge of mathematics, digital signal processing and audio sciences, the two groups are developing the most advanced watermark solution available to the entertainment industry.""Since working with CCL, AudioTrack has already achieved new, unprecedented levels of robustness in watermark technology. We plan to announce new product in the weeks ahead,"" said Stuart Rosove, CEO of AudioTrack. ""By working with the internationally recognized scientists and engineers at CCL, AudioTrack has ensured that it can capture market lead today, maintain and expand it in the future.""The amount of CCL's equity stake was undisclosed.About AudioTrack's TechnologyAudioTrack's unique watermark process is the result of over ten man years of R&D that spans the study of physics, mathematics and computer science. AudioTrack's watermarks cross audio, software and delivery-based engineering and much of the core research has been conducted by highly specialized research professionals around the world.AudioTrack offers the entertainment industry a robust, flexible and highly adaptive watermarking technology that can be used for applications including copyright protection and content management and enhancement for all forms of intellectual property with an audio component - music, film and video. AudioTrack's watermark weaves inaudible and indestructible codes directly within the heart of an audio signal.About AudioTrackFounded in 1996, AudioTrack Watermark Solutions is a Seattle-based developer of advanced watermarking tools and services for audio content. The company was founded with the goal of developing, marketing and selling watermark-based technologies and services targeted to the Broadcast and Entertainment industries. AudioTrack is the first company to successfully launch a commercial deployment of their watermarking technology with its Identicast broadcast service - AudioTrack's broadcast audit service.AudioTrack is privately held with strong board representation from the music, television, technology and venture industries. AudioTrack can be found on the Internet at www.audiotrack.com.About Arthur D. Little/Cambridge Consultants LimitedCambridge Consultants Limited (CCL) is one of Europe's leading technology and innovation companies, employing around 300 people. It designs and develops innovative products, processes and systems using multi-skilled teams. CCL provides expert engineering and development services to clients in many different markets. CCL works with big and small companies coming from telecoms, consumer and industrial products, healthcare, fast-moving consumer goods (FMCG) and automotive backgrounds.CCL's teams cover all aspects of electronic and mechanical product development, including user research, product definition and analysis, industrial design and most aspects of electronics, mechanics, software and physics. Most products get taken right through to production. CCL's clients include Nokia, Ericsson, GDA, Philips, Ascom, Tetley GB, AstraZeneca, Pharmacia and Upjohn, Rolls-Royce, The Bank of England, Siemens, Ford and Unilever.CCL is the European technology and innovation center for global consulting firm Arthur D. Little. Arthur D. Little specializes in technology focused consulting and has around 3000 people round the world, with headquarters in Boston, MA.

For more information, see CCL's Web site at www.camcon.co.uk and Arthur D. Little's site at www.adlittle.com.