ETown.com Differentiates Through Superior Customer Support

ETown.com, the premier online source for consumer electronics information and shopping, today announced its deployment of eGainís integrated platform for both email and live help customer service. To offer online shoppers seamless, state-of-the-art assistance through multiple contact methods, etown.com has established a partnership with eGain Communications (NASDAQ: EGAN), a leading e-commerce solutions provider.As the leader in Web-based consumer electronics content and commerce, etown.com (www.etown.com) is deploying eGainís integrated solution to build another layer of customer support to its unmatched knowledge base and expert help. At present, etown.com is using eGain Mail, an email call center system that sorts, routes, and tracks large volumes of customer inquiries. etown.com is also incorporating eGain Live, a real-time interaction solution that permits etown.com to provide live customer support through the Web, including interactive chat, escorted browsing, and ""call-backs"" by trained personnel. etown.comís integration of the eGain Commerce 2000 Platform will enable it to compile a central knowledge base of comments and responses, resulting in enhanced communications with customers, increased accuracy of information and faster turnaround time.""To make sense of the complex world of consumer electronics, shoppers are increasingly turning to the Internetñand etown.comñto find the level of support seemingly not available in brick-and-mortar stores,"" commented Robert Heiblim, etown.com CEO. ""Our partnership with eGain enables us to fulfill our promise of providing the most highly-developed, fully-integrated customer service available anywhere.""""Customer service is essential to the success of e-commerce efforts,"" said Gunjan Sinha, eGain Communicationsí President. ""Our technology and application hosting services enabled record time-to-market deployment for etown.com, allowing it to stay focused on its core business of providing world-class, unbiased consumer electronics content while knowing its customer communication systems are in expert hands with eGain.""About etown.comFounded in 1996, etown.com is the leading online information and shopping resource for buyers of consumer electronics (CE) products. Through its Web site, etown.com provides consumers with the most comprehensive, award-winning CE content, commerce, and community in any medium. Its DealerWeb of fulfillment partners gives consumers access to the Internetís largest selection of consumer electronics gear. Additionally, etown.com provides state-of-the-art customer support on and off-line, before, during and after any purchase. Co-branding and content partners include Yahoo! and Lycos. etown.com has offices in New York, NY and San Francisco, California. For more information visit www.etown.com.About eGaineGain (Nasdaq: EGAN) develops, markets and supports a comprehensive, suite of integrated customer communications solutions that help eCommerce companies establish profitable, long-term relationships with their customers. Designed to help eCommerce service, sales and marketing representatives effectively handle communications throughout the customer lifecycle, eGainís solutions efficiently personalize real-time web collaborations as well as high volumes of inbound and outbound e-mail. Built using proven, Web-Component Architecture, eGainís solutions provide many of the worldís largest and most demanding eCommerce companies with Internet-class scalability, flexibility, rapid deployment and global access. Based in Sunnyvale, California, eGain has more than 140 customers.

For more information about eGain, visit http://www.egain.com or phone the company's U.S. office at 888 603 4246 or European office +44 (0) 118 988 0266.