Entertainment Boulevard To Provide Streaming Media To iTurf's Online Music And Movie Fans
Entertainment Boulevard, Inc. (NASD OTCBB: EBLD) (www.entertainmentblvd.com), host of entertainment-oriented streaming content programming and iTurf (www.iturf.com), a leading network of Internet sites for teens, have announced a strategic alliance, positioning Entertainment Boulevard as the exclusive online music video and movie trailer provider to iTurf.com. Under terms of the agreement, which includes advertising and e-commerce revenue sharing, Entertainment Boulevard will create and host co-branded pop-up music video and movie trailer players, accessible from the flagship site of the iTurf network, iTurf.com. The pop-up players, available upon the official launch of iTurf, scheduled for early 2000, will offer selections from one of the largest libraries of music videos and movie trailers on the Web. This will enable iTurf.com users to select and view Entertainment Boulevard's streaming media while browsing iTurf's site. All of the streaming content is broadcast at speeds of up to 300K. ""iTurf has joined up with Entertainment Blvd. to give our audience the music and entertainment options they want,"" said Dirk Standen, Editor-in-Chief of iTurf.com. ""Customer demand for this offering is huge and this partnership makes iTurf.com even more engaging. "" ""We're thrilled to be able to provide iTurf's users with the opportunity to view Entertainment Boulevard's music videos and movie trailers while they browse this extensive teen destination site,"" said Stephen Brown, CEO of Entertainment Boulevard. ""Our content appeals to similar demographics, so this alignment is ideal for both of our companies."" About iTurf iTurf Inc. is a leading network provider of online destinations focused on consumers between the ages of 10 and 24. Through its network of web sites, iTurf provides a comprehensive offering of community, content and commerce services which include: interactive magazines, proprietary content, chat rooms, posting boards, personal homepages, e-mail, and online shopping. iTurf is a subsidiary of dELiAs Inc. (Nasdaq: DLIA). The iTurf Network of Web sites includes: iTurf.com (scheduled for launch in January 2000) OnTap.com, gURL.com, dELiAs.cOm, discountdomain.com, droog.com, tsisoccer.com, contentsonline.com, dotdotdash.com and StorybookHeirlooms.com. About Entertainment Boulevard Entertainment Boulevard, Inc. (NASD OTCBB: EBLD), www.entertainmentblvd.com, is one of the leading providers of streaming entertainment-related media on the Internet. Among the firm's award-winning Web sites is one of the most comprehensive interactive music video channels on the Web. Entertainment Boulevard's music site has rapidly become a premier music destination site on the Internet. The firm's mandate of Internet global expansion includes launching current and future Web sites under the umbrella of EntertainmentBlvd.com. Based in Los Angeles, Entertainment Boulevard continues to aggressively develop and implement strategic alliances with key commerce and entertainment companies, broadening its presence worldwide.